With 1 billion people using YouTube today, video is the most powerful means of spreading information to the world’s 7 billion people. And since more than 6 billion hours of video are watched each month on YouTube, that’s almost one hour for every person on this planet! As a content marketer in the e-commerce space, […]
Neil Thomas knows what it takes to grow a world-leading Software as a Service (SaaS) company. In his previous role as Senior Vice President of Worldwide Sales of cloud-based business analytics firm Adaptive Insights, Thomas grew the company’s sales team from five to 150 and its customer base from launch to thousands of enterprises in […]
SLI Systems CEO Dr. Shaun Ryan and his brother and co-founder Dr. Grant Ryan were named “2014 New Zealand Engineering Entrepreneurs of the Year” at the New Zealand Engineering Excellence Awards. This accolade is one of the 10 awards SLI received this year. The 10 awards SLI received during 2014 are: New Zealand Engineering Entrepreneurs […]
SLI’s capabilities to deliver insights into online shopping during Halloween and Thanksgiving is receiving exposure in global news outlets such as Forbes and CNN Money. The company studied 2014’s most popular Halloween costumes with Frozen leading the pack. Also, the company studied recent U.S. shopping behavior and found Cyber Monday (Dec. 1) saw nearly 30% more […]
Hear in a recent video testimonial how U.S. gourmet food and gifting company Harry & David saw a US$437,000 increase in 2014 sales after implementing SLI’s Site Champion™. Other recent video testimonials include the U.K.’s largest mail order seed company Thompson & Morgan and the U.K.’s number one winter sports apparel and equipment retailer Snow […]
Welcome to the first edition of our new bi-annual investor newsletter. In this newsletter we plan to provide updates on the company and its customers along with the deeper information you need to fully understand SLI’s market. This time I’ll kick it off with an overview of the e-commerce market and where we believe it’s […]
As 2014 holiday shopping statistics roll in, SLI Systems found some interesting trends among search query data for the 800+ e-commerce sites it serves. In addition to seeing a record-breaking Cyber Monday, we identified the weekend’s peak U.S. shopping times, discovered that 40% of weekend shopping was done from mobile devices, saw huge international growth […]
With the holidays upon us, e-commerce retailers are fine-tuning their sites in preparation for Black Friday. Here’s a quick checklist to help make your 2014 Holiday Season brighter by gauging your site’s readiness. I’ve included several tips and tools for testing that have worked well for me in the past. 1. Is your site up […]
There is a largely untapped resource that most retailers aren’t leveraging to the fullest. I’m talking about shopping haul videos, also called unpacking videos. For those of you who aren’t familiar with this weird phenomenon, let me give you a brief description. Shopping haul videos are made by people that have been shopping – either […]
When you open up your front door for trick-or-treaters this Halloween, you are more likely to be visited by Queen Elsa, and other ‘Frozen’ characters like Princess Ana and the lovable Olaf, than bloodcurdling zombies. This prediction is based on a large sampling of e-commerce searches over the past two months. ‘Frozen’ is the most […]