Artificial intelligence was once an aberration found in the most sinister of sci-fi novels and cinema – how could you ever forget Hal? Today, AI is a part of our everyday lives and even invisible to most of us. There is big business in what many believe is predictive selling, targeting of buyers vs. shoppers, […]
Your online retail site is about more than just the products you sell. It’s also a valuable resource for your users. It should be engaging, offering unique photos, videos, articles and features that shoppers won’t get anywhere else. This content is a powerful tool that you can use to boost your brand and elevate your […]
There are hundreds of SEO tools to choose from, but every business should start with two basics: Google Analytics (GA) and Webmaster Tools (WMT). For baseline measurement of your site traffic and SEO performance, not only should you have a GA account, along with Google and Bing WMT accounts, but you need to ensure they […]
SLI has been at every IRCE for the past 11 years, but this year was especially exciting as we hosted a live podcast from our booth, over-packed a room at Lawry’s for an invitation-only retailer dinner, revealed our latest merchandising solution and shared cocktails and e-commerce tips among many new friends, as well as existing […]
It’s no secret here at SLI that we are arming online retailers with the e-commerce tools they need in the battle against Amazon – and creative content is proving to be a valuable weapon of choice. Many savvy e-commerce retailers use content (videos, blogs, social posts, etc.) to draw shoppers and turn browsers into buyers. […]
Want to drive e-commerce sales, plus bring customers to your site instead of going to competitors’ sites or Amazon? Think content. The creative use of content can give your customers a unique and memorable shopping experience – one that creates powerful brand loyalty and moves customers along the path to purchase. In our new e-book, […]