It’s no secret here at SLI that we are arming online retailers with the e-commerce tools they need in the battle against Amazon – and creative content is proving to be a valuable weapon of choice. Many savvy e-commerce retailers use content (videos, blogs, social posts, etc.) to draw shoppers and turn browsers into buyers. […]
Want to drive e-commerce sales, plus bring customers to your site instead of going to competitors’ sites or Amazon? Think content. The creative use of content can give your customers a unique and memorable shopping experience – one that creates powerful brand loyalty and moves customers along the path to purchase. In our new e-book, […]
Online Valentine’s Day shoppers will spend 31% more than those who purchase items related to Valentine’s Day in a physical store, says the National Retail Federation. Broken down to amount spent per shopper, the average person will spend $133.91, but the average online shopper will spend $175.80. There are many potential reasons for this; online […]
What percentage of your online revenue is driven by your site’s search function? Is it anywhere near 50%? If attributing half your sales to search sounds crazy, consider the testimony of one of SLI Systems’ customers, King Arthur Flour. “Search has jumped from 17% of our revenue to almost 50% of our revenue,” said Jeff […]