A Review of the Basics: SEO Terms & Principles

This is the first post of a blog series on how to improve SEO on your e-commerce site, so it makes sense to start with the basics:  some main SEO terms and descriptions of various SEO disciplines. If SEO is what you do for a living, you’ll know these inside and out. But for those […]

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Four Pillars of Interactive Marketing for B2B E-commerce

Guest blog by Gian Genovesi, e-commerce account manager for Briteskies, an SLI partner Many people think of interactive marketing as a priority for B2C e-commerce organizations, but not as relevant for B2B. This is not the case. The essentials of interactive marketing are just as applicable to B2B e-commerce as B2C, and in fact, the […]

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Survey Reveals eCommerce Marketers are Leaving Money on the Table. Are You?

The results from our annual eCommerce survey are in. Unfortunately, what our latest survey revealed is that a majority of marketers are not taking advantage of the extra “punch” that site search can give their marketing programs. This represents a huge missed opportunity for eCommerce brands to improve ROI of their marketing campaigns and increase […]

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