As IRCE prepares for its 10th annual e-commerce conference and exhibition next week (June 10-12), I look forward to my 10th year of attending on behalf of SLI Systems. SLI will have a strong presence at IRCE – we plan to give the thousands of retailers gathering in Chicago the message that the quality of their site search makes an enormous difference in whether shoppers decide to buy or bounce from their site.

To showcase the difference that better search delivers for our clients, we’ve created the E-commerce Accelerator Theater at IRCE. Throughout the show, visitors to the theater (booth #601) will hear representatives from successful e-commerce businesses share how they have increased conversion rates and per-visit value by optimizing their site search. Visit our IRCE 2014 page for a complete schedule of speakers from businesses including Harry & David, Internet Retailer, Silver Star Brands (formerly Miles Kimball), Carolina Rustica, ReNew Life, Steiner Tractor, Zachys Wine & Liquor, JAM Paper and

Chicago is a great backdrop for the quality content and excellent networking opportunities that the Internet Retailer and IRCE teams put together each year for the industry’s biggest conference and exhibition. We’re taking advantage of some of Chicago’s best attractions for our retailer-only show events. On Tuesday night, we’ll take retailers out for a fabulous dinner and drinks at Lawry’s Prime Rib Restaurant — space is limited, so RSVP now. On Wednesday night, we’ll serve cocktails and offer an unforgettable experience at Tilt!, for those daring enough to peer out over Chicago at a 30 degree angle, from the 94th floor of the John Hancock Building. Please note that this is not the Chicago observation platform that cracked last week – thankfully. We’ll continue taking RSVPs for these events until space fills up, or until noon on each event day.

One of my favorite parts of IRCE is meeting retailers and sharing how SLI can make a significant impact on the user experience and revenue. If you’d like to schedule a one-on-one meeting with me at IRCE, submit the mini-form on our IRCE page and I’ll make it happen. If you’re missing the show, you don’t have to miss out on the expert advice our sales directors can provide – just sign up for a demo or free site search critique at your convenience.