SLI Systems Blog, Guest Post Contributed by: Steve Warren, Vice President of Business Development, Fifth Gear Every retail transaction has a lifecycle. In ecommerce, that lifecycle includes four distinct stages, each representing an opportunity to impress or disappoint your customers. The quality of this four stage process determines a shopper’s opinion of your brand, and […]
At SLI, we spend a lot of time talking with our clients about ways they can improve performance of their site search and navigation, and options to consider for merchandising results pages. We’ve also discussed many best practices approaches in this newsletter – everything from refinement options, display options (e.g. ‘grid view vs. list view’), […]
We just posted our latest video tip by Shaun Ryan today, the 2nd of a two-part series on site search refinements. This latest tip (just 6 ½ minutes long) covers many aspects of how best to display refinements on your site, looking at options such as category boxes down the left with items underneath (either […]
MagnetStreet, an online retailer of personalized save-the-date items and wedding invitations, has four distinct lines of business: one for real estate agents and general businesses, one for schools, one for brides-to-be and one for general consumers. As such, the company has distinct product lines for each business segment, which previously posed significant challenges in how […]
With the recent growth in mobile shopping, coupled with new technologies that bring online shopping to the physical world (and vice-versa), the lines between online and offline have blurred. It’s no longer prudent to keep offline and online marketing efforts completely separate from one another, yet many retailers still do. Below are some tips for […]
Multichannel Merchant announced today the finalists for its 2011 MCM Awards, which recognized the top multichannel retail sites across a number of vertical industries. Given the critical role that site search and navigation play in the overall visitor experience on an e-retail site and their impact on sales and conversions, we were more than a […]
I’m finding that more and more, consumers are attracted by solutions that seamlessly blend their online and offline shopping experiences. Although consumers are becoming more appreciative of the speed and convenience of mobile shopping, they have still retained their favorite browsing habits: walking in a mall, flipping through catalogue pages, or website browsing. As part […]
SLI will be at two key industry events over the next couple weeks – if you plan to go to Internet Retailer Web Design or eTail West, come by our booth and see a demo of our learning-based search solutions. At IRWD (Feb. 14-16 in Orlando) we’ll be at booth #301 (we’re also the event’s […]
Not long ago, you could implement key technology upgrades to your e-commerce site a few months in advance of the crucial holiday shopping season, all in one go – then leave your site alone until next year. However, the accelerated pace of retail technology innovation, along with higher expectations from users, means that you need […]
In my last post, I offered some tips for improving the visitor experience at online retailing sites. To continue the discussion, below are some simple website enhancements that can help your customers find information they need more easily, and will likely lead to more valuable interactions. Prominently display the customer service phone number on the […]