Video has been proven to be a powerful driver of customer engagement and sales for online retailers. It is so important that retailers have gone beyond simple product videos and are now producing a wider variety of non-product video content. They are also going to great lengths to make sure their customers can easily find […]
As I discussed in my last post, “2012: The Year of the Tablet”, what’s hot in online retail this year seems to be trends that began bubbling up over the past several months. We already discussed ways to address the social and table crazes. Other popular trends this year include personalization and video. Here are some […]
How about sharing your thoughts on what 2012 will bring? I’ll start – While 2011 could be called the year eRetailers got interested in mobile and social media, 2012 will likely be the year of the tablet, and … more social media. As retailers begin to understand how people search, shop, and consume content on […]
The use of smartphones and tablets for shopping this holiday was featured among the NRF’s list of the Top 10 trends for 2011. They predicted that half of Americans with smartphones and 70 percent of tablet owners would be using their devices to assist with their shopping. Now that the majority of holiday shopping has […]
I am excited to introduce Steve Groenier as a new guest blogger at SLI Systems. Steve has a long history in e-commerce and online marketing, serving the past three years as VP of Marketing and eCommerce for IR500-ranked Artbeads.com. He will be writing about the latest news and innovations in online marketing while supplying his perspective […]
Did Mobile Commerce Really Drive the Growth in eCommerce Holiday Sales? Like I said in my previous blog: This Holiday season was great. According to IBM, who produces two benchmark reports tracking online sales for Black Friday and Cyber Monday, sales increased 33% over 2010 says. And it would seem that we all skipped the […]
Welcome back everybody and Happy New year! This Holiday season was great, by most measures, which has prompted me to write about it. While the news for brick-and-mortar stores was good overall, it’s the online retailers who saw some of the biggest gifts from Santa this season. Physical stores on average grew same stores sales […]