Amplify Omnichannel Marketing with Geospatial Search Results

Does your retail operation manage both online and brick and mortar shopping experiences? If so, you understand the importance of showing shoppers a wide variety of products online, while also giving them the option to find their desired product locally where they can see it, try it in person and perhaps pick it up the […]

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Time to Take E-commerce Personally

At the beginning of each year, many people ask me what trends to expect in e-commerce technology for the year ahead. For 2015, I see vast opportunities for increased personalization in the online shopping experience. Most retailers do a poor job of personalization because they don’t know enough information about their customers, or because the […]

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Winning Businesses Embrace Customer Success Management Model

The customer is key — particularly in today’s social commerce environment. Faced with tough economic conditions, increased competition, and more informed and demanding customers, businesses must provide a superior customer experience. According to a Dimensional Research survey, 95% of respondents who have had a negative experience told someone about it or socialised it. Alternatively, 87% […]

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Time to Rethink Holiday Promotions Timing

When it comes to holiday shopping, peak shopping days and times are experiencing a dramatic shift that could impact the timing of critical promotions. Consumers are shopping on days that were previously considered taboo for this type of activity, such as Thanksgiving Day and Christmas Day. It’s time for retailers to take note to ensure […]

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