Colorize Your Search To Delight Your Customers

While Henry Ford was great at making cars, he clearly missed a key opportunity to delight his customers when he said, “People can have the Model T in any color – so long as it’s black.” Fortunately, today’s consumers have an endless array of color options when they shop for everything from cars to handbags.  […]

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Site Navigation Gone Wild? How To Get it Under Control

One of the most effective paths to growth for an online retailer is expanding the product line.  The bigger your catalog, the better chance you’ll be able to attract customers to your store.  But, as your catalog grows, so must your store’s navigation.  New products need a home and often times that means another line […]

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Navigation Tips for Mobile Devices

Most likely there is an increase in the percentage of visitors who access your site from a mobile device – whether to research products they may buy later (on their PC or in the store), or to make a purchase on the spot. Navigation is one of the most important aspects of your mobile site, […]

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Merchandise Navigation Pages for More Click-Throughs

Just like in a physical store, it’s important to merchandise your navigation pages with information about what products are on sale, the promotions you’re running, what items are marked for clearance, and any other specials that you’re offering. There are a few ways to showcase this information – refinements, banners, and specialized landing pages are […]

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Improve SEO with Simple Tweaks in Navigation

When approaching navigation it’s important to remember that search engine spiders are a key audience. Google, Bing and other search engines analyze site navigation structures as they crawl your site to understand what’s important. For example, if a product page is only two clicks away from the home page it will be considered more important […]

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Refinement Display: Narrow Down Broad Categories in an Easily Digestible Way

Refinements are an important part of navigation, as they help narrow a broad category so visitors get to items they’re looking for more quickly – and also help them get to particular items to suit their needs such as size, brand, style, or price faster. There is no shortage of options for how to present […]

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Download our ‘Big Book of Navigation Tips’ for Design and Usability Tips

Our latest e-book – “The Big Book of Navigation Tips” – is now available for download from our website. We crafted the tips, taken from our many years of experience in guiding clients in search and navigation best practices, to help others in the industry understand how simple tweaks in navigation can significantly improve site […]

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Helpful Hints for Better Site Search & Navigation During the Holidays

The busy holiday shopping season is already underway – but it’s not too late to make small improvements that will make it easier for shoppers to find their way around on your site, as well as see critical shipping and promotional messages that can impact their purchasing decisions. Below are some tips for ways you […]

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Learning Navigation
This week we launched our Learning Navigation service. This is a natural extension to our Learning Search service. Learning Navigation makes it easier for your visitors to find what they're looking for while they're navigating your site because it brings the popular products to the top at all stages of the navigation. We've designed the [...]
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