While Henry Ford was great at making cars, he clearly missed a key opportunity to delight his customers when he said, “People can have the Model T in any color – so long as it’s black.” Fortunately, today’s consumers have an endless array of color options when they shop for everything from cars to handbags. […]
One of the most effective paths to growth for an online retailer is expanding the product line. The bigger your catalog, the better chance you’ll be able to attract customers to your store. But, as your catalog grows, so must your store’s navigation. New products need a home and often times that means another line […]
Over the past several weeks we’ve shared with you some of the advice provided in our downloadable “Big Book of Navigation Tips.” Perhaps one of the key take-aways in the Big Book is that your job of enhancing navigation is never done – there are always more improvements that can be made. Product catalogues, buying […]
Most likely there is an increase in the percentage of visitors who access your site from a mobile device – whether to research products they may buy later (on their PC or in the store), or to make a purchase on the spot. Navigation is one of the most important aspects of your mobile site, […]
Just like in a physical store, it’s important to merchandise your navigation pages with information about what products are on sale, the promotions you’re running, what items are marked for clearance, and any other specials that you’re offering. There are a few ways to showcase this information – refinements, banners, and specialized landing pages are […]
When approaching navigation it’s important to remember that search engine spiders are a key audience. Google, Bing and other search engines analyze site navigation structures as they crawl your site to understand what’s important. For example, if a product page is only two clicks away from the home page it will be considered more important […]
Refinements are an important part of navigation, as they help narrow a broad category so visitors get to items they’re looking for more quickly – and also help them get to particular items to suit their needs such as size, brand, style, or price faster. There is no shortage of options for how to present […]
Our latest e-book – “The Big Book of Navigation Tips” – is now available for download from our website. We crafted the tips, taken from our many years of experience in guiding clients in search and navigation best practices, to help others in the industry understand how simple tweaks in navigation can significantly improve site […]
The busy holiday shopping season is already underway – but it’s not too late to make small improvements that will make it easier for shoppers to find their way around on your site, as well as see critical shipping and promotional messages that can impact their purchasing decisions. Below are some tips for ways you […]