In our August newsletter, we outlined some basic steps to make your existing site search even better for your visitors. We have more good advice in store for you this month, with ideas that can make your search feature easier to find and use – which, of course, increases the chances that visitors will locate […]
Most web browsers, such as Internet Explorer and Firefox, now feature an integrated search box. Typically these search boxes are pointed to Google or another popular search engine to make it easy to search the web. You can add options to use other search engines from this search box, including your own on-site search. Even […]
We spend a lot of time in this newsletter talking about the importance of a good site search – how it can lead to higher conversions on e-commerce sites, how it can improve the overall user experience and foster better customer relationships for any ecommerce or content-rich site, and how site search can provide crucial […]
About 10% of all searches on your site have no results. The “No results” page is an important part of your site and you can benefit from giving it some attention. Your site search logs should show you what search terms visitors use on your site, and what terms generate no (or poor) results. If […]
Over time companies have come to recognize that populating a web site with lots of images significantly improves the user experience. This is especially true for e-commerce sites, where people shopping online always like to see a picture of what they’re going to buy. For many sites it’s even more compelling when shoppers can view […]
If you’ve been putting off blogging because you’re not sure how it will help your business, it may be time to get on the blogging bandwagon. A recent article in E-Commerce Guide points out that a blog linked to your online storefront can be a great way to build visibility for your business and get […]
Our primary aim is to help create a better online experience for our customers’ visitors, and help improve our clients online business, through more relevant search. As we’ve discussed in recent newsletters, there are many ways to deliver a better search experience – beyond more relevant results – by integrating additional content, such as video, into […]
Our June newsletter contains details on some of our recent product enhancements that you may find useful. Recent product improvements include the release of our Auto Complete feature (read the blog post The benefits of Auto Complete for more information), our redesigned merchandising console, and improvements to the speed of our core search technology. For […]
Telescope: Everything You Need to Know About Search Welcome to this edition of Telescope on Search, our monthly newsletter devoted to search. Our goal is to offer a regular, quick-browse e-newsletter with useful information, tips, and news of the latest developments on Site Search, Search Engine Optimization, Search Engine Marketing, and site usability. If you […]
Our April and May newsletters contain a two part article on using your site search for more than just people visiting your web site or e-commerce site. We discuss using site search for search marketing, customer service teams, in-store kiosks, targeted emails and more.