Chiasso and PC Universe in the news
I noticed a couple of our customers in the news this week. PC Universe won a web award. We power their search and one of our partners, Left Click Labs, has recently helped them redesign their site. Well done to Tom, Patrick and the team at PC Universe. I also saw Chiasso featured in this [...]
Read more
Grid vs List view for search results
We continuously try to improve our best practices around site search. Recently we've been looking at layout options. Specifically, which is the best layout grid or list. The grid view is more compact and so allows you to show more products above the fold. It is potentially easier to browse through many results using this [...]
Read more
Conversion rates for broad match vs exact match
Google and the other search engines allow you to specify different matching options in paid search campaigns. I would like to share some data we have collected on the different conversion rates. When people discuss these matching options they consistently say that you'll get more traffic from broad match than exact match but you'll get [...]
Read more
Internet Retailer 2006
It's been a while since my last post. I've been busy travelling and trying to get on top of things since I got back. Part of my travels included the Internet Retailer show in Chicago. We went to this show last year and it was great. This year it was best show we've ever had. [...]
Read more
On-line shopping, off-line buying
A recent Nieslen report concluded that shoppers are been driven to brick and mortar stores through search. This makes sense and many of our customers have said that they see the same thing happening: people will use their online store to decide what they want, then go to their local store to make the purchase. [...]
Read more
It's conference season
We're busy at SLI. We've got 6 events on over the next few weeks. We currently have two shows on at the same time: Annual Catalog Conference in Chicago and Internet World in London. Next week we've got the Novator Client Summit in Toronto, Canada and the South Florida Interactive Marketing Association networking cruise. Shortly [...]
Read more