Danny Sullivan leaving search engine watch
Danny Sullivan announced that he was leaving search engine watch this week. The main reason was that Incisive Media, the owner weren't letting him share in the wealth he was creating for them. This is a major blow for Incisive because, although Danny has built up a great team he is the soul of Search [...]
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Conversion rates for broad match vs exact match
Google and the other search engines allow you to specify different matching options in paid search campaigns. I would like to share some data we have collected on the different conversion rates. When people discuss these matching options they consistently say that you'll get more traffic from broad match than exact match but you'll get [...]
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Internet Retailer 2006
It's been a while since my last post. I've been busy travelling and trying to get on top of things since I got back. Part of my travels included the Internet Retailer show in Chicago. We went to this show last year and it was great. This year it was best show we've ever had. [...]
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