While Henry Ford was great at making cars, he clearly missed a key opportunity to delight his customers when he said, “People can have the Model T in any color – so long as it’s black.” Fortunately, today’s consumers have an endless array of color options when they shop for everything from cars to handbags. […]
Basic search refinements make it easy for customers to find what they are looking, but dynamic search refinements can supercharge your site search experience and provide a host of other usability benefits. They can help customers find exactly what they are looking for more quickly, make it easier to compare products, and reduce the risk […]
In continuation of our series on site search box best practices this post will provide our findings on what text online retailers include in their search box to help guide their customers. Of the top 50 retailers on the IR 500 list, 70% of them used some phrase in the search box with the rest […]
In continuation of our series on site search box best practices, today we dive into the size of the search box. In our analysis of search boxes of the top 50 retailers on the IR 500 we looked at two components of size. The first was the overall space devoted to site search functionality. This […]
Last week I began a series of discussions on the Site Search and the User Experience LinkedIn group that focused on the site search box. I asked questions of the group to identify some best practices for where to place the site search box, the size of the search box and what if any search […]
With the skyrocketing growth of Pinterest I’ve been on the hunt to identify all of the ways online retailers can use Pinterest to grow their business. I found countless articles and blogs with dozens of great tips. As I thought about why people use Pinterest, the idea of Speed Pinning came to me. For those […]
The web was buzzing last week with news of the Facebook IPO. Much of the news seemed to focus around Mark Zuckerberg’s net worth and the new crop of millionaires that will be made out of Facebook employees. Silicon Valley exotic car dealers and real estate agents have probably been lined up outside Facebook HQ […]
Retailers are collecting an amazing amount of priceless content from their customers comments on social networking sites like Facebook. Unfortunately, much of this great content only reaches a limited audience because of how social media works. For the most part, people only see what others are talking about right now. It is a fast flowing […]
Ed Hoffman just pointed out an interesting search box on the LA times site. When you click on the search box it pops up to a larger box and includes a link to their advanced search. Before you click After you click As part of our site search tips – we recommend making the search […]
SLI Systems Blog, Guest Post Contributed by: Ed Kennedy, Business Development, Guidance Recently, I was listening to APM’s Marketplace Tech Report which highlighted how Google and Bing are now including social content such as Twitter and Facebook postings in natural search results. The report left me wondering how retailers can leverage social search to drive […]