A Few Basic Tips to Get us Started

As mentioned in our earlier post, we’re starting a new series of tips here on our blog for improving your site search, as part of our new whitepaper “The Big Book of Site Search Tips” that’s now available. Here is the first batch of tips for you to consider. We’ll be back with another batch […]

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Site Search Tips: Improve the Way People Find What They Seek on Your Site

Today we’re kicking off a new series of blog posts with tips for improving your on-site search. The series is part of a new SLI Systems whitepaper called the “Big Book of Site Search Tips”. The whitepaper contains nearly 80 tips for how companies can improve the look and feel and the relevance of search results […]

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Light Up Holiday Sales with Searchandising Techniques

If you place banner ads and promotional notices all over your website, but skip the search results, you’re missing a lucrative showcase for your holiday marketing efforts. Many online shoppers don’t browse retail sites using navigation – their shopping expeditions start with site search. So they’ll never see your promos if they’re only placed on […]

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Helpful Hints for Better Site Search & Navigation During the Holidays

The busy holiday shopping season is already underway – but it’s not too late to make small improvements that will make it easier for shoppers to find their way around on your site, as well as see critical shipping and promotional messages that can impact their purchasing decisions. Below are some tips for ways you […]

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When lots of visitors go straight to site search
I saw a post by Joe Dolson pointing to a thread at Cre8asuteforums called "When lots of your visitors go straight to site search". The thread contains some speculation about what drives people to search - including poor navigation, and a large site. Another driver we see is some people are just search focused - [...]
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The Long Tail: Chris Anderson at eTail

At eTail last week Chris Anderson spoke on the long tail. Chris is the editor in chief of Wired magazine and author of the book The Long Tail. He described how the most popular things are way more popular than the less popular ones and when you chart them you get the power law graph […]

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Related Search on Google and MSN: Good for Users & Search Engine’s Revenue
I noticed that Google are experimenting more with related search and someone had spotted an ad where MSN was touting their related search (sorry, I can't find the link to this). This is good for users and for the search engine's bank balance. It's good for the users because related search is useful and really [...]
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Conversion rates for broad match vs exact match
Google and the other search engines allow you to specify different matching options in paid search campaigns. I would like to share some data we have collected on the different conversion rates. When people discuss these matching options they consistently say that you'll get more traffic from broad match than exact match but you'll get [...]
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