A customer has just arrived on your website, credit card in hand, ready to purchase. She’s not just browsing; she’s searching for something. Maybe it’s a category of products, such as winter shoes, or a specific product, right down to the model number. Then something terrible happens. Your customer searches for what she want and […]
This holiday, cats may be a bit jealous of their dog friends, who will be digging more than two and a half times the number of gifts. As an annual holiday tradition, SLI Systems reports on what shoppers are searching for most in a particular category during the season. This year, we chose to look […]
This year’s Thanksgiving to Cyber Monday shopping weekend was record breaking for e-commerce. We have compiled a snapshot of how the long weekend played out in the U.S. so that online merchants can prepare well in advance for the 2017 Holiday season. Here are key takeaways, by the numbers: Thanksgiving Day – Savor, Search, Shop […]
It’s happened to all of us. You’re shopping online, you type what you want into the search box — and nothing comes up. In some cases, you know the retailer has the product, but the search feature simply isn’t working correctly. At this point, you may do a couple of things. You may go hunt […]
After spending time and money (and blood, sweat and tears) building up traffic to your category pages, you might be hesitant about making any changes that would sabotage your SEO value. If you are considering a new navigation solution, but concerned about losing traffic to your category pages, there are a few things you can […]
The shopping environment of previous generations has been replaced with robust virtual shopping experiences, one-click ordering, and apps that serve up lightning-fast and highly relevant user experiences. This progression has fueled shifts in buyer behavior and an evolution in the best e-commerce platforms. Today, buyers expect brands to deliver more. And e-commerce companies have to […]
RetailDive Editor Jason Ankeny recently defined site search rather poetically, saying: “Search boxes — models of design simplicity comprising nothing more than a text input field and submit button (and, sometimes, a magnifying glass icon for flair) — are fixtures of virtually every content-rich website, enabling consumers to pinpoint anything and everything they’re seeking in […]
Revenue from online shopping is expected to surpass $1.5 trillion this year, representing a huge opportunity for online retailers. Improvements in the mobile experience and the increasing convergence of online and in-store shopping are fueling the rise of e-commerce. Even though the opportunity is immense, many online retailers still struggle to increase conversion rates. […]
Dozens of e-commerce companies, thought leaders and SLI partners convened this fall at Carnegie Hall in New York City for our third annual SLI Connect event. During packed presentations and breakout sessions the group tackled many issues and opportunities for online retailers today. Among the over-arching themes were strategies to compete with Amazon, ways to […]
Evidence from 2015 suggests that record-breaking numbers of holiday shoppers will make their 2016 purchases online. (Click here to Master 2015 Holiday Trends to Clinch 2016 Holiday Sales.) Trends show a steady shift from the majority of online purchases being made from a desktop to more purchases being made on mobile devices. While computers still […]