Want your voice to be heard? It’s survey time again, when SLI Systems asks our network of online retailers and other eCommerce experts to weigh in on their current experiences with site search and their plans for the coming year. The annual eCommerce survey provides the industry with benchmarks on how businesses are attracting customers to their site, improving usability and increasing conversions.
If you haven’t yet completed the survey, please take 5 minutes to do so now at now at http://www.surveymonkey.com/s/8QL7DJB. Every participant will receive a full report of the results. Plus, we’ll enter your name in a drawing to receive one of nine prizes: eight Apple gift cards and one Grand Prize of a new Amazon Kindle Fire HD tablet.
Last year, our 2013 eCommerce Survey of more than 450 eCommerce professional revealed that more than 40 percent of online merchants were making improvements to their SEO and merchandising in order to drive additional holiday shopping traffic. When asked about plans for 2013, retailers around the world identified international expansion as a major priority. Other top priorities were improving conversions (63%) and attracting more customers (61%).
For the 2014 eCommerce Survey now underway, questions are designed for learning how online retailers are using site search to improve the effectiveness of their marketing campaigns. We also ask about holiday plans and the year ahead. The results should be interesting – watch for them in early November.
This survey will be live only through next Tuesday, October 1, so please don’t hesitate. Please be sure to include your contact information at the end of the questionnaire for entry into the drawing. We’ll announce prize winners in October.
Thank you for your thoughtful insights, which always make our survey results valuable.