Minor changes to search and navigation, such as the way search results or images are displayed, can improve conversions and increase orders, while helping streamline the customer experience. However, if you’re not testing the various options before you put them into place, it’s hard to know what impact they’ll have – and testing can take a lot of time if you don’t have help.

Today we unveiled Conversion Optimizer, our new tool for conducting multivariate and A/B testing. We announced the beta version of this tool several months ago, and we’ve been working closely with customers to make sure it delivers all the right functionality and performs smoothly. Like all our products, Conversion Optimizer is backed by our team of search and merchandising experts who will help you figure out which options to test and manage all the tests for you, then help you determine next steps after you see the results.

Click here to read more about Conversion Optimizer, or ask your Customer Success Manager for a demo.