One of our goals for 2011 is to significantly beef up our arsenal of useful, educational content. Along those lines, we’ve just made available a new Ecommerce Podcast interview with Tim Parry, senior writer for Multichannel Merchant. Tim talked with our CEO Shaun Ryan about how multichannel retailers are using e-commerce marketing tools to boost sales. For example, Tim explained that printed catalogs are still very much in favor and are great for driving customers to a website, and that shoppers with smartphones typically use them in physical stores to research products and compare prices, and possibly make a purchase. Tim shared lots of interesting thoughts on ecommerce trends in the year ahead, and the podcast is definitely worth a listen.
We’ve also released a new video tutorial in which Shaun offers tips for the best ways to create site search for mobile devices. Watch the video here, and you’ll see how site search results should look on a mobile screen, what information to highlight (like prices) and how to display things like refinements and customer ratings.
In the coming weeks we’ll also offer video tutorials on things like refinements, Rich Auto Complete, and social media in site search. Stay tuned.