|On Wed., July 28 we’re hosting a free webinar featuring Forrester Research Principal Analyst Brian Walker. The webinar, “Unlock Powerful Customer Information to Generate Higher Conversions with Site Search,” will cover a variety of topics, among them – how site search data can reveal valuable information about customers and their research and purchasing intentions, and what you can do with this data to improve other marketing efforts and ultimately, your business. Brian is a reputable expert on e-commerce technologies and the user experience, and he has great insights to share about how retailers can make more effective use of site search to deliver the type of content and information people require to make a purchase.|
In the webinar, Brian will discuss things like how you can discover from site search information whether customers are finding products in stock (or not) or if they’re looking for products not available on your site that you might want to add, and what products are trending in popularity. Site search data can also reveal long-tail keywords that are useful for SEO and paid search campaigns, and can help you determine how best to guide shoppers to items they seek through behavioral features like Related Search suggestions and Auto Complete.
The webinar will also discuss how you can incorporate site search data into other marketing activities, like personalized emails; on-site merchandising, banner advertisements and promotions; and content development, and the role site search plays on the mobile platform.
We hope to make the webinar interactive, so if you plan to attend please come prepared with questions and comments. You can sign up to attend this webinar at http://blog.sli-systems.com/brian-walker-forrester-site-search-webinar.php.