Refinements allow visitors to quickly narrow down their product selections as they travel through your site. This is one of the best ways (aside from using the search box) that visitors express to you exactly what they want. The right use of refinements can make the shopping journey easy and intuitive. From broad category pages, […]
The world of e-commerce is constantly evolving. When site search was first introduced, the functionality was clumsy at best and completely frustrating at worst. Shoppers typed their entire search query before seeing if the site had what they were looking for. This involved a lot of guesswork and often led to no results or irrelevant […]
In the drive to turn your visitors into buyers, navigation is a critical part of the shopping journey. More than 70% of site visitors navigate their way to the products they have in mind. But if your navigation is clumsy or confusing, those shoppers are more likely to bounce than buy. Site Navigation as a […]
Amazon’s practice of misleading customers with search results is again on trial, after the 9th Circuit U.S. Court of Appeals overturned a lower court ruling on a trademark infringement suit by Multi Time Machine, Inc. (MTM). MTM charged Amazon with infringing on its trademark by creating “a likelihood of confusion” when customers search Amazon for […]
As a retail executive or e-commerce professional, your goal is to produce more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert. Search Engine Optimization (SEO) is just one practice out of many in your tool belt. Unless SEO is your full-time job, it’s […]
With Super Bowl XLIX on Sunday, many are asking which team is most popular. The Seahawks and Patriots are not only competing for the championship, but also for most die-hard fans. Do Seahawks fans really put Patriots fans to shame? Did ‘DeflateGate’ have any impact on fan loyalties? SLI Systems was eager to set the […]
In 2014, Brazil is much more than FIFA World Cup host or Carnival central when it comes to business. It is also the next hot spot for e-commerce business. According to Forrester, e-commerce in Brazil grew 21% to a whopping $15 Billion in 2013, from $12.4 billion in 2012. And over the next five years, […]
Americans have a love-hate relationship with soccer. Just look at the headlines this week: 🙂 “The Debate is Over, Americans Love Soccer” (article3), 🙁 “America’s Favorite National Pastime: Hating Soccer” (Ann Coulter), 🙂 “World Cup Gives Soccer Momentum” (SFGate), 🙁 “Future of Soccer: Bright for Our Team, Not the Sport” (CBS), Because SLI works with […]
The SLI Connect end user conference in London recently brought together more than 100 e-commerce thought leaders to discuss best practices, plans for the coming year and SLI’s role in achieving their goals. During the event, SLI conducted a survey of leading retail brands including Kingfisher, Wickes, Snow+Rock, French Connection and Faberge, exploring their opinions […]
Sasha Butkovich is senior writer for Ecommerce Outtakes and a guest blogger for SLI’s Site Search Today. When it comes to e-commerce site search, what’s going to be the next big trend? Well, there are a few serious contenders to take a look at. Some truly cool features have been popping up in online stores […]