The stats are in and the message is clear: people are shopping on their smartphones and tablets more and more every day. Mobile commerce in the U.S. is: Growing 3x faster than overall e-commerce (BI Intelligence) Grew 48% to $8 billion in Q2 of 2014 (U.S. Census Bureau/comScore) Grew 113% in sales from smartphones and […]
As I look through articles on trends and business strategies for 2014, it’s clear that Amazon is driving many online retailers’ business decisions this year. With Amazon’s advantages in fulfillment speed, pricing, inventory, and the sophistication of its e-commerce engine, I imagine the question of how to effectively compete with the behemoth keeps many online […]
With the holiday shopping season upon us, eTailers everywhere are spending time to make sure site visitors have the best experience possible when browsing their sites. Positive shopping experiences result in more conversions, higher AOV (average order values) and return customers. With much of the focus still placed on desktop sites, many online retailers are […]
Many of us know someone over 65 who is hesitant to shop online, or even use a computer or smartphone. This leads to the common perception that users 65 and over are resistant to adapt to changing technology. However, some studies show that more than half of the senior market has integrated itself in the […]
A/B testing is one of the most important things you should be doing for your eCommerce site. In eCommerce, your site’s layout, design and feature set are a crucial part of the product – not just the physical products you sell. Yet many businesses don’t place high importance on testing. Without it, you’re essentially displaying […]
The numbers are in – and there were two major takeaways from this year’s Black Friday sales. First: eCommerce made a huge leap this year. Revenues for online sales exceeded one billion dollars for the first time on Friday alone. The second takeaway: mobile is red hot – 24 percent of all black Friday shoppers visited […]