Every day we see how introducing great site search is one of the easiest and quickest ways to turn more visitors into buyers. Earlier this month our customers were telling their stories at IRCE 2013 in Chicago. These are businesses like Samuels Jewelers, which doubled the per-visit value of their site search users after implementing changes that make search results more relevant. And Party Supplies Delivered, which increased their conversions by 203% after switching from their platform’s default search to advanced search.
Al Gore’s keynote address was about the international opportunities that abound for eCommerce – an industry that is growing 15 percent each year, even during a period of global economic stress. “You need to think global,” he said, pointing out that the number of Apple iOS and Android devices activated in the U.S. was surpassed in January by those activated in China. The economic balance is shifting and we need to accept, and anticipate, change.
We spoke with many online retailers who haven’t yet optimized their site’s search and navigation, and his keynote hit home. As eCommerce grows internationally, SLI plays a pivotal role in providing the tools that enable the best shopping experiences for customers around the world. Whether for large online retailers with multiple international sites or family-owned businesses, we work to provide the best products, resources and customer service, so that all of our customers can focus on what matters most to them – their business.
Seizing the Opportunity with IPO, Expansion
As a company that has an established customer base spanning five continents, we understand the global opportunity. Brazil is one of our most recent, and fastest-growing markets, adding to our strong presence in the United States, the UK and Australia. We are working with some of the top Brazilian online retailers to improve their search and navigation, both on web and mobile sites. We are also starting to work with our first Japanese partners and customers.
The vast opportunity for further international expansion is one of the reasons SLI Systems decided to raise capital through its IPO on the New Zealand Exchange on May 31, 2013. It has been an exciting time for SLI’s founders and investors as we’ve watched shares rise since the original offer of NZ$1.50. You can hear more about our story in this June 4 interview.
We’ll use the investment to fuel sales, marketing and customer support as well as innovation, as we grow our engineering and product development teams. This will build on our tradition of bringing our customers the ongoing feature and product developments they need to make their eCommerce sites the most successful in an increasingly competitive marketplace. We believe that innovation and measured growth are the secrets of global success.
Today’s online shoppers are starting to see gorgeous magazine-like sites tailored for mobile browsing, interactive tools that aid decision making, and the convergence of social and editorial to create highly-personalized shopping experiences. More and more of our customers are eager to work with us to integrate these features into their site search and navigation. As technology advances and global opportunities continue to expand, we anticipate and remain at the leading edge of the many innovations in eCommerce yet to come.