The 2011 Multichannel Merchant (MCM) Awards are out, and we now know which are the top 10 retail sites with the best search and navigation. It’s great to see such an influential industry publication drawing attention to sites with outstanding usability features where good search and navigation have a clear influence on higher click-throughs and conversions, lower site abandonment, and improvement in brand loyalty.
We were also excited to see that 3 of our own clients were called out on the list – including Folica, The Pond Guy and Century Novelty. These 3 sites were recognized for the ease with which people can find products and other content on the site and the overall look and feel. You can find more specific attributes that were highlighted in the article: http://multichannelmerchant.com/photo-gallery/2011-mcmawards-website-top-search-navigation/index4.html.
Congratulations to all the winners!