Today we posted an interview with Lee Brown from Online Golf on the ecommerce podcast. One of the really interesting pieces of data that Lee shares during the interview is that people who view a video on their site are 85% more likely to buy than people who don’t. This is one of the strongest endorsements for online video I’ve ever seen. Online golf use the videos as a sales pitch, providing more information about a particular product.
As part of our proactive outreach (that we do for all of our customers) we suggested that their videos be incorporated into their site search. The products that have a related video now have a link that allows the videos to be played directly from the search results page. Over half the videos that are watched are now viewed from the search results page.