Standard site search fails to make waves for SurfStitch
Despite its humble beginnings in the backyard shed of one of its founders, SurfStitch has become an online Aussie favourite, stocking over 15,000 products and over 190 brands including Billabong, Rip Curl and Tigerlily, to name a few. From bikinis and boardshorts to handbags, SurfStitch stocks everything its customers could possibly want or need to hit the streets and beach. With so much to showcase, it’s no wonder SurfStitch wanted a site that would blow customers away, and to do that the company knew it needed to improve its search experience.
“We really pride ourselves on being the best we can be, and that means having a site that’s professional, well-crafted and user friendly. But the out-of-the-box site search solution we started with just wasn’t cutting it,” explained Lex Pedersen, Managing Director, SurfStitch.
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