Cultivating growth with custom navigation
Thompson & Morgan is one of the UK’s largest seed and plant retailers. Since 1855, it has sold seeds, plants, bulbs and gardening supplies through catalogues and major garden centre chains in the UK and Europe. In the last decade, about 60% of their sales have shifted online. The unique names of many gardening products make it especially critical for Thompson & Morgan to have a site that makes it easy for customers to find the products they want to buy.
Thompson & Morgan used SLI Learning Search to power the search functionality on its former bespoke platform. But when Thompson & Morgan migrated to a new platform that included a default Solr-based search, the company decided to give it a try. Thompson & Morgan soon realised that Solr didn’t provide a satisfactory experience for their customers.