Performance, Aesthetics, Relevance Checklist

Performance, Aesthetics, Relevance Checklist

The P.A.R. Checklist gives you 14 best practices to analyze the key areas that matter most to your customers. Each element also provides simple suggestions to improve.

These best practices are proven to accelerate the path to purchase and increase online sales in three major areas of your site:

  • PERFORMANCE – You need to be fast. Even a slight delay may result in a lost customer. Forever.
  • AESTHETICS – Your key pages need to be beautiful and focused on selling.
  • RELEVANCE – Your customer experience needs to be tuned to answer one question: “What is my visitor most likely to buy now?”

Download the P.A.R. Checklist to evaluate your own e-commerce website.



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Take this checklist back to your e-commerce team. Each best practice can
deliver a quick win for your sales.