Exact Target’s Route 1 to 1 seminar visits Atlanta and New York this week

SLI along with Salesforce.com and Omniture are sponsoring Exact Target’s Route 1 to 1 seminar series titled “The New eMarketing Essentials”. This 13 city seminar tour will help put email, analytics, CRM and search solutions to work in ways that will help your marketing investments perform better. This week we will be in Atlanta, GA […]

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PowerReviews vs Bazaarvoice

Jay Shaffer, the VP of Marketing for our partner PowerReviews, wrote an interesting post last week about their competitor Bazaarvoice (who is also one of our partners). It’s interesting because Jay is openly accusing Bazaarvoice of trying to copy some of the PowerReviews capabilities. It’s a very aggressive approach to this sort of problem. While […]

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Site search conversion data from Coremetrics

Last week Coremetrics announced that they making free ecommerce data available to their customers for benchmarking. Their announcement included some sample data including the fact that 15% of consumers used site search, resulting in a conversion rate of 5.6%. The conversion rate is interesting when compared to some of the other conversion rates in the […]

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SMX Sydney recap

For those of you who couldn’t make it – here’s a recap of day one at SMX Sydney by Neerav Bhatt. Neerav wrote up SLI as one of the vendors with interesting products and snapped this picture of the intrepid traveller Ed Hoffman.

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Webinar – Strategies for Optimizing Search-Driven Revenue

There is no question that search drives revenue: it brings customers to your site, it connects customers to products, and it can be used to trigger relevant offers on your site. Making the most of your search opportunity isn’t simple: you have SEO, paid search, paid inclusion, advertising, site search, and site merchandising. All seem […]

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RedZee – another way of viewing search results

I came across a new search engine today: RedZee. Apart from the cute but slightly annoying logo the main thing that is different about them is the way they present their search results. I am always interested to see new ways of presenting search results – maybe there is something we use to improve the […]

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Ecommerce should continue to grow strongly

I just saw the latest IMRWorld e-commerce figures that were released by shop.org. They showed that online revenue grew 17% last year and despite the economic downturn is forecast to grow 16% to about $204 billion this year. So what does this mean if you’re running an ecommerce operation? It means that even if the rest […]

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Carolina Rustica Podcast

We’ve just released our latest podcast – with Richard Sexton from Carolina Rustica. These guys are a relatively small operation with a really interesting history. I found it particularly interesting to hear Richard’s talking about: how he expects the economic conditions to impact their growth, the transition to a new ecommerce platform powered by DMinSite […]

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Search Marketing Expo (SMX) Sydney – April 10, 2008

Next week we’re attending the Search Marketing Expo (SMX) Sydney event in Sydney, Australia – April 10 – 11, 2008. The event has attracted some impressive international speakers including; Marissa Mayer, Google’s Vice President, Search Products & User Experience, and Danny Sullivan, Editor-In-Chief of SearchEngineLand.com and host of the Daily SearchCast podcast. SLI will be […]

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March Newsletter – Black Forest Decor Discovers the Importance of Site Search Size and Placement

Last week we sent out our latest edition of Telescope on Search, our monthly email newsletter on; site search, seo, search engine marketing and usability. The March 2008 Newsletter contains: Black Forest Decor Discovers the Importance of Site Search Size and Placement – An article that highlights the benefits received by increasing the size and […]

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