We’ve just released our latest podcast – with Richard Sexton from Carolina Rustica. These guys are a relatively small operation with a really interesting history. I found it particularly interesting to hear Richard’s talking about:

  • how he expects the economic conditions to impact their growth,
  • the transition to a new ecommerce platform powered by DMinSite
  • how they’re using site search as navigational pages
  • the interaction between their physical and online store – their customer service reps are based in their store.

Note: You can also see the interview Google did with Richard Sexton which is about how they are using Adwords.

Carolina Rustica