Spencer’s and Spirit Halloween now using SLI

Today we’re announcing that Spencer’s and its sister company, costume retailer Spirit Halloween are using our Learning Search and Site Champion services. Spencer’s sells humorous gifts and Spirit Halloween sells costumes.    The two e-commerce sites (the company also operates brick-and-mortar locations around the country) see their biggest traffic around Halloween and Christmas. It’s important […]

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YouTube Search Suggestions

Last week You Tube announced that they will optionally show you search suggestions as you type. I really like this feature – it helps people formulate queries in an intuitive and familiar way. Most browsers have a similar functionality that will show previous queries you have entered – so people don’t have to learn anything […]

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Some passion about site search

Steven Seiller wrote an article outlining the 11 things he hates about site search. He makes some good points and captures the passion that people feel when site search isn’t there, can’t be found, or doesn’t work.  You need to have site search, make it highly visible and it should be flawless. This is not […]

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Search Log Junk

Avi Rappoport did an excellent post on search log junk. This is the set of queries that aren’t very useful  when you’re analyzing search logs, mostly from crawlers, hackers and spammers. We see a lot of these types of queries and constantly trying to block them and remove them from our reporting – so we can […]

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Watch Now – Strategies for Optimizing Search-Driven Revenue

There is no question that search drives revenue: it brings customers to your site, it connects customers to products, and it can be used to trigger relevant offers on your site. Making the most of your search opportunity isn’t simple: you have SEO, paid search, paid inclusion, advertising, site search, and site merchandising. All seem […]

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