Today we released an  interview with Bliss Dake from Mighty Leaf Tea. Mighty Leaf Tea sell high end  tea pouches and loose tea and they seem to be at the forefront of a growing trend.

Bliss described how Mighty Leaf Tea get a lot of their traffic in a unique way. A lot of people have their first experience with their tea in a restaurant. It comes with a tag that has their URL and phone number on it and a lot of people save the tag and then check out their site later.

Bliss also discusses the technology they’re using and their social media presence (you can follow them on @MightyLeaf).

For some reason I’ve found myself drinking more tea since my chat with Bliss. Time for a cuppa…

This week we released an interview with Josh Hansen from HansenSurf on the ecommerce podcast. Josh is the youngest son of the founder Don Hansen. HansenSurf started as a surfboard manufacturer before moving into retail in 1971. I enjoyed listening to the story of this family run store and how ecommerce is playing a larger and larger role in their success. I hope you do too.

We have just released an interview I did with Tim Ash from Site Tuners. I met Tim by chance at a Search Engine Strategies show a few years ago. We had a lot in common – both running companies that helped ecommerce sites improve their conversions – and we had both done PhDs in artificial intelligence focusing on neural networks. Tim has since written a book called Landing Page Optimization – that is the topic of this podcast and I recommend you read this.

Tim talks about how web sites are designed by people inside the company but the majority of their visitors are from outside. These different perspectives usually mean the design of the website is far from optimal. Tim is a big fan of testing alternative designs with your visitors and measuring what works best for them. He compares the visitors to lab mice and your job is to make it easier for them to find the cheese.

During this podcast you will hear plenty of useful tips from Tim’s experience.  There’s also a special offer to the podcast listeners giving a discount for an Express Review. Enjoy!

•  Interview with Time Ash, President of Site Tuners