Light Up Holiday Sales with Searchandising Techniques

If you place banner ads and promotional notices all over your website, but skip the search results, you’re missing a lucrative showcase for your holiday marketing efforts. Many online shoppers don’t browse retail sites using navigation – their shopping expeditions start with site search. So they’ll never see your promos if they’re only placed on […]

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Mouse Over Pop Ups Make Searching for Products Faster – and More Fun

When your customers are browsing through dozens of search results – for instance, if they’re searching a general category instead of a specific item – the task of viewing each product can be tedious. If shoppers need to click on every result to get a better look at products and accompanying information to figure out […]

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Analyze Site Search Data to Uncover Holiday Shopper Habits

Imagine the holiday-shopping customers who show up at your website to buy piles of gifts, only to discover that your online storefront doesn’t have the red sweater/popular new toolset/cute baby toy they’ve been searching for. They’ll quickly leave your site, taking the potential sales with them – and you’ll never know they were there. That […]

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Helpful Hints for Better Site Search & Navigation During the Holidays

The busy holiday shopping season is already underway – but it’s not too late to make small improvements that will make it easier for shoppers to find their way around on your site, as well as see critical shipping and promotional messages that can impact their purchasing decisions. Below are some tips for ways you […]

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