Archive for the ‘Site Search’ Category

A Surge in Query Volume is Coming

Tuesday, November 24th, 2015

black-friday-rushThis morning (when I was supposed to be sleeping, but wasn’t because of jet lag), Flipboard popped up an article about Google’s scale that mentioned Google serves 1.2 trillion searches per year. That’s a lot! In the last year, SLI served over 15 billion searches across our more than 1,000 customer sites, which is about an 80th of what Google reportedly served. Given these numbers, I’m sure that across the web the number of searches within websites is higher than the number of searches on Google, Bing and the other web search engines.

With Thanksgiving, Black Friday and Cyber Monday coming up, SLI expects to serve more searches in the next seven days than any other week of the year. Thanksgiving is very much an American holiday, but the retail events surrounding it have become an international phenomenon. Retailers around the world take advantage of the opportunity to boost their holiday programs. Last year we saw large query volumes from our Brazilian retailer customers. UK retailers are jumping on the trend with £1.9 billion forecast to be sold in Black Friday sales.

The SLI team has been working to ensure we have plenty of capacity to meet the peak query volumes across the more than 1,000 sites that we power. In measuring search activity during Thanksgiving weekend last year, we found the highest day during this surge in shopping resulted in about 2.7x the normal number of queries. But the real peak is when the sales first open, the emails are sent and people rush to get the best deals. During a recent pre-Black Friday sale we saw the per-minute query volumes hit 200x their normal level.

Especially at this time of year, it’s vital that retailers’ infrastructure is ready to handle these peaks. SLI customers can rest assured: we are ready and waiting.

How Catalogs Can Succeed in an Omnichannel World

Thursday, November 12th, 2015

SLI Systems BlogRight after Halloween, the catalogs started arriving as usual for the time of year – Frontgate, Lego, Learning Express, Uncommon Goods, Crate & Barrel, Tinyprints and many, many more.

Each holiday shopping season, I find myself initially surprised at why retailers continue to send catalogs when more people are buying online instead. But then, as my kids start to flip through the catalogs to build their wish lists and I find myself earmarking pages over breakfast, I see why catalogs still work: Even though fewer people today will pick up the phone to make a catalog order, these colorful, glossy merchandising tools catch our attention in our homes, when we’re not intentionally thinking about shopping, and they drive us to the online or retail stores where we’ll make a purchase.

In this multi-channel (and increasingly omnichannel) world, there’s no reason for retailers to give up one form of merchandising that works, even if the actual purchase point for the customer changes. There are, however, many reasons to make sure that your different merchandising channels are working well together.

Here are a few tips for making sure that your catalogs are effective in driving shoppers toward a final purchase:

Know what actions you’re driving customers toward. Is your catalog a purchasing vehicle, an advertisement or both? Do you want people to have the option to place a phone order? If so, then the usual catalog best practices apply (a customer code on the back, a toll-free number on each page, clear color choices, item numbers, etc.). Or are you simply using your catalog to drive people to your online or brick-and-mortar store?

Each year I see more “catalogs” that promote products without providing a way to actually shop from the catalog. Learning Express doesn’t list item numbers or a toll-free number because they don’t offer shopping by phone; their catalog is simply a driver to their stores and web site.

Think about what will make shoppers buy from you versus a competitor. Special offers and promotions can make a big difference in whether your catalog encourages shoppers to go to your site or to a competitor’s site to complete a purchase, especially for products that are available through multiple vendors.

I have three learning-toy catalogs in a pile by my computer, each from a different retailer and each containing products that are available in at least one of the other catalogs. When I go to make my online purchases, I’m going to buy from the store that has advertised an offer I can’t refuse. If the offer is not compelling enough, I’ll just skip all three stores that sent me catalogs and buy the item from my favorite local-based online toy retailer.

Make sure shoppers can quickly find catalog items on your site. Once your catalog has done its job of making a shopper want an item that they carry, you’d better make sure that shopper can easily find the item in your online store. Don’t overlook the importance of having top-quality site search: if you don’t show the most relevant items first, whether the customer searches by item number, item name or a descriptive name, you’re not going to make the sale. Features like Rich Auto Complete™, faceted refinements and smart mobile navigation are now expected.

Remember that shoppers often go to their computers or tablets to finalize a purchase because of the speed and convenience of buying the item online rather than making a phone call. Other shoppers will use your catalog or web site to browse before walking into a store to try something on. But all shoppers need to easily find the products they’re looking for on their computers, phones and tablets. If you don’t make your products easy for them to find anytime and anywhere, then you’re not going to succeed in an omnichannel world.

Top Costumes for Halloween 2015: Ready to Feel The Force?

Thursday, October 29th, 2015

Don’t be surprised if you have Princess Leia, Darth Vader or Yoda knocking at your door this Saturday, looking for treats. Star Wars mania is in full swing and is dominating the 2015 Halloween costume craze, as Hollywood blockbusters are again leading the costume trend this year.

SLI Systems Halloween DataData from SLI Systems found Star Wars is an unmatched force with nearly 37% greater interest than Minions – the next closest film. In fact, this Halloween season, consumers conducted twice as many costume searches for Star Wars characters than Frozen characters, which were the most-searched costumes in 2014. Anticipation of Star Wars: The Force Awakens is clearly attracting new generations, adding to decades of loyal fan numbers.

The top 5 most-searched movie-themed costumes of 2015 were:

  1. Star Wars (combines searches for Leia, Darth Vader and other characters)
  2. Minions (includes searches for Despicable Me)
  3. Frozen (includes searches for Elsa, Olaf and other characters)
  4. Marvel Universe (includes Hulk, Thor, Ironman, Spiderman and other characters)
  5. Maleficent


As noted in a recent Multichannel Merchant article, SLI studied site search activity across e-commerce costume retailer websites based in the U.S., Canada and Australia, analysing a total of more than 10 million consumer searches taking place between Sept 1 and Oct 20, 2015.

The SLI data team compared the most popular site search terms across costume retailer websites using our Learning Search® service and found interest in current events as well. For instance, searches for ‘Trump’ increased significantly, with 33x more searches than the same timeframe in 2014. The data also revealed, the search term “Trump” was 38% more popular than “Ironman”!

Here are some of the additional findings from SLI’s 2015 Halloween Costume Site Search study:

  • The top three most popular non-movie searches in order were: witch, pirate and zombie
  • Teenage Mutant Ninja Turtle-related searches remain popular but missed the Top Five movie-themed list, coming in 6thplace
  • Supergirl (and Superwoman) was 3.5x more popular than Trump and nearly 5x more popular than Ironman, the least popular Marvel super hero this season
  • Spiderman was the most popular Marvel super hero
  • Maleficent saw 3x the searches compared with (Princess) Leia

So if you haven’t already bought your Halloween costume for Saturday, there is still time. You can either buck the trend or join the legion of fans who will pay homage to the Star Wars franchise.

May the force be with you!

The Next Innovation in E-commerce: Enhanced Rich Auto Complete

Monday, October 5th, 2015

racThe world of e-commerce is constantly evolving. When site search was first introduced, the functionality was clumsy at best and completely frustrating at worst. Shoppers typed their entire search query before seeing if the site had what they were looking for. This involved a lot of guesswork and often led to no results or irrelevant results – even when the site had the product shoppers wanted.

In 2008, SLI Systems launched Auto Complete. As soon as users started typing their search query, a search box dropdown instantly displayed search suggestions. In 2011, we were the first site search provider to add images and product suggestions to this experience, which gave birth to SLI Rich Auto CompleteTM and allowed shoppers to find relevant products faster. Each improvement to our Auto Complete experience has increased conversions and customer engagement.

The E-commerce Evolution Continues

Today, we are excited to announce industry-leading enhancements to Rich Auto CompleteTM. Our new Rich Auto Complete experience has been designed from the ground up to speed the path to purchase and engage shoppers on any size device.

After considering a number of usability factors, best practices and client requests, we redesigned the entire experience to increase e-commerce sales, enhance product discovery and reduce the risk of returning “no results.”

RAC Blog ShotGreat for Shoppers

Our latest version of Rich Auto Complete provides better guidance to shoppers as soon as they engage with the search box. We added the ability to show search suggestions based on category, brand or department, which lets shoppers jump to the right section of results. For example, a search for jeans at a large department store might show options for jeans in Women, jeans in Men and jeans in Kids.

Our new dynamic content feature allows users to preview products of interest right within the Auto Complete box. We do this by updating products displayed when users hover over search suggestions, which gives them more choices and increases engagement.

In addition, the new Rich Auto Complete helps you capture more sales from your small-screen shoppers. We’ve created dedicated mobile and tablet designs that automatically display options correctly regardless of device size and orientation. As a result, shoppers can type less and buy more.

mobile_racPowerful for Retailers

Rich Auto Complete uses patented SLI Learning Search® technology to continuously re-rank product suggestions based on user activity. This allows you to showcase the most relevant products to your shoppers, and you can tune the results to control the order in which products appear.

SLI Systems has always customized the look and feel of our solutions to match your e-commerce site. Our new Rich Auto Complete now includes a variety of design options so that you can choose an experience that fits your brand and delights your shoppers.

Our SaaS platform allows your site to evolve alongside our e-commerce solutions. Existing Rich Auto Complete customers will enjoy these new features at no additional cost. New customers can look forward to combining the power of Learning Search® with industry-leading Rich Auto Complete to create a premium search experience

Learn more about accelerating your e-commerce by reading our Rich Auto Complete product brief.

For a Successful B2B Site, Take Advice from B2C

Monday, August 31st, 2015


The business-to-business industry is rarely considered glamorous. But don’t let its reputation fool you. Think of the almost-invisible wallflower who shows up to prom transformed and looking like a knockout. That’s B2B, and based on the numbers, it should stand for Big and Beautiful.

With more B2B buyers expecting to find what they need online, a growing number of B2B companies are embracing e-commerce. According to a survey by TradeGecko Pte. Ltd., 41% of wholesalers said e-commerce would be their top sales channel in 2015, up from 31% in 2014. In addition, 24% said they will sell online for the first time in 2015 (TradeGecko).

B2B Shoppers Have Higher Expectations

Shoppers have come to expect a customer-centric online experience, and B2B sites would be wise to step up their game. The addition of Amazon Business to the e-commerce scene only increases the pressure to act more like B2C. Why should shopping for work be any less efficient (and fun) than shopping for yourself? B2B buyers want a seamless online experience – even though the B2B path to purchase is usually more cumbersome.

The B2B buying process often requires in-depth research, approval from multiple stakeholders and possibly price negotiation. This combination of complexity and great expectations means your site has more chances to hit (or miss) the mark.

Here are a few ways you can do this:

Showcase Your Expertise

Nothing against your sales team, but your corporate web site is the first choice among executives for learning about business products and services, according to the 2015

Sullivan survey “Executive Buying Behavior.” Make sure potential buyers can easily find the information they desire, whether it’s demo videos, case studies, consumer guides or blogs. A superior site search experience will deliver product results and non-product content, so your visitors find everything they are looking for and more.

Go Anywhere, Be Everywhere

Work-life balance often means blurring the lines between both – and getting tasks done when you can. Research is no longer constrained to the dual-screen desktop at the office. Your customers might be traveling for business or couch surfing from the comfort of their home. Either way, go with them via their smartphone or tablet. As a bonus, the more mobile friendly you are, the higher you will rank in Google’s search page results.

Be Supportive

Set a gold standard for customer service. While today’s B2B shoppers want to independently scope out what you’ve got, they also want to know you’re there when they need you. Make it easy to place orders, track orders, make payments, get answers to frequently asked questions, find technical documentation and talk to a real person.

For more tips on creating an exceptional online shopping experience that will win loyal customers, take a look at this B2B Industry Brief from SLI Systems.

Increase Positive SEO Signals and Reduce Negative Signals

Thursday, August 20th, 2015

My last blog outlined the main SEO tools that businesses need. Tools like Google Analytics and Webmaster Tools, when set up correctly, help you monitor both the positive and negative factors that affect your site’s SEO.

SEO E-commercePositive signals to watch and improve include:

Mobile friendliness – The degree to which your site is mobile friendly will affect your SEO. In April 2015, mobile friendliness became a significant ranking factor for Google in determining a page’s position on the SERPs for Google visitors on mobile devices. Use Webmaster Tools (WMTs) such as Google Search Console or Bing Webmaster Tools to monitor and improve your site’s mobile friendliness. As a separate tool, Google offers a quick test that reviews your URL and reports whether the page has a mobile-friendly design.

Keyword rankings – When your site contains relevant, quality content related to search phrases frequently used by visitors of Internet search engines, then these are positive signals for your SEO. Use WMTs to see which keywords and pages rank highest; use this information to determine which content on your site is most influential. Avoid the temptation to pack more of those high-ranking keywords into every page of your site – this could backfire and send out negative signals. Instead, use the keyword data to guide your content development and focus.

Links from other sites to yours – The links you naturally earn from sites with high domain authority (like when you’re mentioned in an e-commerce industry article) equate to positive signals that increase your rankings. However, resist the urge to outright ask publications or associations to add a link to your site – Google has mysterious ways to discern whether a link is simply requested or actually earned. Instead, create standout blogs and provide valuable industry news through social media and PR efforts. When you deliver information that others want to share, you truly earn links that boost your overall SEO efforts.

Structured Data – Structured data improves the bots’ understanding of the entities (products, organizations, blog posts, video objects, etc.) referenced on your site. You can improve the visibility of your pages by marking up the main entities and ensuring organizational markup is present on all pages. Check that structured data used on your side is understood correctly using the tools provided by Bing and Google. Keep in mind that incorrectly implementing structured data might do more harm than good.

Negative signals to watch and minimize include:

Crawl errors – A common crawl error that triggers a warning from WMT is a soft 404. If search engine bots pick up on pages that no longer exist and a no-results page is shown but not accompanied with a 404 http return code, this is a negative quality signal against the domain. To be clear, showing no-results pages is not a bad practice in itself – there are even possibilities to engage with visitors on them. However, they always need to be accompanied with a 404. On spotting soft 404s, you should immediately engage with your web designers to ensure the no-results page behaves as expected. Once the fix is in place, you might choose to “fetch” or “fetch and render” the no longer existing page to ensure it is returning the desired 404 response.

Large number of URLs on site – WMTs will send you warnings if you use too many URLs on your site, which could negatively affect your SEO. To correct this problem, you need to take a hard look at the pages that are already found. The WMT warning message will contain some example URLs; go through the list and confirm whether you want all of these URLs to be indexed. In addition, check for canonicalization issues. Ensure you have blocked access to your site search so that the bots cannot crawl your search. Even if someone links to a result page of your local site search, you don’t want Internet search engine bots crawling the page and adding it to their indexes.

Also think about indexation depth within your site navigation so you can avoid too many pages getting indexed. Generate an impressions/clicks report from the top pages to understand how much attention your deeper pages generate. Limit access to deep pages and consider not allowing all navigation refinements to be indexed.

HTML signals for missing, duplicate, too long or too short meta descriptions or title tags – Meta data still matters, and it’s easy to add any missing meta descriptions or title tags. WMT offers HTML improvement suggestions to show you any meta data that needs correcting. Simply add a description or title that is relevant to the topic and content of the page, within the provided character limits, and then you’ve resolved your problem.

If these tips were helpful, feel free to download our SEO Guidebook, “How to Get the SEO-Driven Revenue You’re Missing.”

Is Your Merchandising Working?

Thursday, July 30th, 2015

Just as in retail stores, making sure your online site is geared to sell most effectively can’t be overstated. Building online merchandising equivalents of in-store experiences promises that shoppers will not only find what they came to your site to find, but will also discover other products too.

Good in-store merchandising can:

  • increase traffic by offering attractive visual experiences
  • increase sales by featuring products through promotions and displays
  • build loyalty through appealing, easy-to-access settings

As you build out the merchandising functionality on your site, keep these best practices in mind.

Let Your Data Drive Programs

Knowing what your shoppers are interested in helps you respond to current trends and anticipate future promotional opportunities. When customers search, they’re telling you exactly what they want. Leverage data from search keywords and browsing behavior to power your email and advertising campaigns to get the most traction for your time and money.

Make Discovery Easy

Isn’t it helpful when you enter a store and a sales associate helps you find the exact item you’re looking for? Make the same true for online experiences. You can do this in a few ways: first, offer search that provides the most relevant products in the first couple rows. Second, show the most relevant products visually as the search query is entered, through rich autocomplete. And third, tie the most popular keywords to promotions that you feature on your home page.

Merchandise Across Channels

Don’t forget the mobile experience! A streamlined mobile experience that works around the physical constraints of a mobile device will make it easier for shoppers to find (and buy!) what they want. For instance, keeping your search box front and center on every page is critical to keeping shoppers on your site so they don’t waste time navigating an entire site. Additionally, adding refinements in large, tap-friendly dropdowns lets shoppers narrow down to the most applicable results.

These ideas just scratch the surface of making your site a super-powered merchandising machine. We recently spoke with Sri PV, E-Commerce Internal Marketing Manager at Dressbarn, about how he puts these online merchandising fundamentals (and many more) into practice every day. You can hear the full discussion here.

Advice for Amazon: Be Honest with Search Results

Wednesday, July 8th, 2015

Amazon’s practice of misleading customers with search results is again on trial, after the 9th Circuit U.S. Court of Appeals overturned a lower court ruling on a trademark infringement suit by Multi Time Machine, Inc. (MTM).

Amazon trademark lawsuit by MTMMTM charged Amazon with infringing on its trademark by creating “a likelihood of confusion” when customers search Amazon for “MTM Special Ops Watch,” which is the name of a military-style watch sold by MTM. Amazon uses the MTM Special Ops name multiple times on search results pages, even though they do not sell MTM watches.

Now MTM is entitled to a new trial, or Amazon may try to settle. Either way, it’s time for Amazon to stop fooling its shoppers. Whether they win or lose the case, Amazon should think more about site search best practices that will win loyal customers.

Here’s some advice on how Amazon and other retailers can expertly handle searches that turn up zero results:

  1. Be honest. Search results should never be tricky. The search box is the one area of your site where customers get to tell you exactly what they want. Smart retailers either give customers what they ask for or apologize for not having it. If you mislead customers into looking at other items, they’ll soon realize that you aren’t showing what they want. They’ll feel fooled and will leave frustrated.
  1. Think of the customer experience first. Online businesses depend on repeat customers. You’re not a temporary pop-up shop trying to get quick impulse buys without the concern of having buyers return to your store. When you show customers that you understand what they’re requesting and you’re doing your best to help them find it, it builds lasting respect.
  1. Be smart about merchandising on no-results pages. When you don’t have the specific product or brand that a customer requests, you can still offer alternate items without insulting his or her intelligence. There are a number of possible responses, like “We’re sorry we don’t carry items from that brand, but the following brands are popular with our customers.” In the case of MTM watches, Amazon should state up-front: “We don’t sell MTM watches, but here are similar products you might like.”Sports Authority SLI Systems Site Search
  1. Give suggestions for better search results. Sports Authority handles the no-results page by offering a “Did you mean _____” suggestion, along with the text: “You may have typed your word incorrectly or are being too specific. Try using a broader search phrase or try one of our most popular search phrases,” followed by a word cloud of popular searches.
  1. Reduce the number of no-results pages. Be sure your site search provider includes synonyms and alternate spellings in your search to reduce the number of “no result” searches. After implementing this practice with SLI Systems Learning Search®, Sports Authority saw a 300% reduction in no-results searches.
  1. Study the search terms that end in no results. In its Big Book of Site Search Tips, SLI encourages clients to review their Top No-results Search Report regularly to see what customers look for that does not come up in search results. Paying attention to no-results searches often uncovers opportunities for new items to add to the inventory. It also allows businesses to craft creative responses to a specific no-results result.

Maternity no-results page exampleUK clothing retailer Oasis handles a search for maternity clothes with the message: “Whoops, we’re sorry we don’t cover bumps – shop our accessories instead.”

Beyond potential legal ramifications, Amazon should change the language on its search results pages for the sake of delivering what customers want. Other retailers can follow best practices from the start, and not have to worry about trademark infringement.

When #LoveWins, Smart Merchandisers Win

Thursday, July 2nd, 2015

FTD roseThe U.S. Supreme Court opened a new opportunity for merchandising on Friday, June 26. Whether or not you agree with the 5-4 decision making same-sex marriage legal in all 50 states, it’s undeniable that it’s a prime marketing opportunity for retailers. Earlier this week, Multichannel Merchant published more than 20 examples of “How E-commerce Responded to the Marriage Equality Decision.”

For e-commerce businesses wanting to capitalize on the surge of online shoppers looking for items related to gay pride and same-sex weddings, below are my recommendations:

  1. Watch and respond to top search terms: Pay attention to changes in shopper behavior over standard baseline behaviors prior to the Supreme Court ruling.  In particular, look at search keywords for new or increasingly popular terms.  For example, a jeweler may see a sudden spike in a phrase like “men’s engagement ring.”  Because the search box is the one place on your site where shoppers can articulate their shopping missions without being channeled by your site navigation, search terms are strong early indicators of changes in shopper intent.


  1. Consider which products are a fit. The types of products you offer will vary based on your industry segment.  The above example cites a change in jewelry preferences, but a florist may see an increase in desire for rainbow floral arrangements or a party supply retailer might sell more rainbow-colored decorations. You may decide that none of your products logically tie in to this current event, in which case you’ll want to wait until you have related products or skip this merchandising opportunity entirely. Shoppers are less likely to respond to a promotion that seems forced.


  1. Look at top search terms with poor click-through rates. Search terms with low click-through rates can identify recent demand that your site and inventory are not meeting.  Sometimes you can solve these shortcomings simply by adding synonyms to your database. Other times you can address them with special promotions or merchandising information.  In the long term, these terms may reveal new areas for inventory expansion.


  1. Create just-in-time merchandising campaigns. Create campaigns for products expected to be popular among supporters of gay marriage.  Use custom banners and landing pages or even tune search results and recommendations to more ably direct shoppers to the products they are likely to want in this area.  For example, a retailer may create a custom landing page around a phrase like “Pride party” with a themed banner and curated product results.


  1. Remember SEO/SEM. Keep your SEO/SEM team apprised of top trending terms to ensure your keyword strategy is up to date.


Among the SLI Systems customer base, we have noticed the word rainbow coming up as a term with poor results so far this week.  We advise appropriate retailers to examine the word rainbow specifically to see if it is a trending term that deserves one of the responses detailed above.

Current events, as well as holidays, seasons and trends, are great positioning points for retailers. If you keep an eye on what your shoppers are already searching for online, you’ll find an endless number of ways to merchandise your products.

For more merchandising strategies to drive your online revenue, download our white paper “Use Site Search Data to Improve Merchandising.” Also, take a look at this video to see what you can do with our latest merchandising solution, SLI Landing Page Creator.


How Online Bathing Suit Shopping Could Save Summer

Tuesday, June 23rd, 2015

Summer is officially here. But before your shoppers can splash in the pool or lounge on the beach, there is one necessary item of attire that must be purchased – a bathing suit.

Is there anything quite like bathing suit shopping? Or should I say, is there anything quite like purchasing undergarments to wear in public in front of friends, their husbands and their children?

Traditionally, beachgoers could look forward to the following shopping experience:

1. Drive to the store.
2. Locate the ever-disorganized bathing suit selection.
3. Find a print and pattern that isn’t revolting.
4. Rifle through racks for the correct size.
5. Head to the fluorescent-lit dressing room walled with multiple, full-length mirrors.
6. Try it on. Hate it and deeply regret not sticking to those lose-weight-get-in-shape New Year’s resolutions.
7. Exhaust all options at that store.
8. Repeat the entire process, losing hours (and a good portion of self-esteem) in the black hole of bathing suit shopping.

Could someone please bring me a mai tai? I’m having anxiety just thinking about this.

Luckily, we live in the era of online shopping. Smart and thoughtful online retailers have the opportunity to transform the bathing suit buying experience into something that feels like a vacation. Here’s how:

1. Showcase your summer selections with editorial-style landing pages. You can create an entire poolside look – hat, sunglasses, bag, skirt, sandals and bathing suit – and drive potential shoppers directly to the tailored landing page by using dedicated URLs in email campaigns, social media posts or pay-per-click advertising.

2. Guide visitors to the perfect suit with a product finder that feels like a personal shopper. By asking a series of questions, you can lead shoppers to a great selection based on budget, style and even body type. For instance, one shopper might want a bikini under $80 to show off her athletic frame while another might want a one piece that will make her look 10 pounds slimmer regardless of the cost. Either way, your shoppers will appreciate your expert guidance.

Screenshot 2015-06-22 09.11.31

3. One swimsuit definitely does not fit all. Make sizing simple and boost buying confidence by including measurement guidelines. Taking Shape does this right with an easy-to-understand sizing chart on its website

4. At a minimum, visitors should be able to search by style, color and size. But make sure they can also easily see what’s in stock along with ratings and reviews. No point in falling in love with a suit that’s not available in your size, and a rave review (“I look so good in this thing it’s all I wear!”) can help seal the deal.Screenshot 2015-06-22 09.29.16

5. Save the day with in-store pick up. As an online retailer with brick-and-mortar locations, giving shoppers the ability to shop online and find the item at the nearest location is a serious convenience, especially for those who may have delayed shopping until the day before the big swim party.

Let your shoppers save the mai tais for the beach by giving them a bathing suit buying experience that’s truly relaxing!