Sam Russell, Customer Success Consultant at Avolin, looks at the accelerating importance of search in e-commerce, and highlights how intelligent search tools are critical to ensuring retailers optimize conversion rates and drive their revenues Without a shadow of a doubt, 2020 is the year where ecommerce has reigned. Against a backdrop of year-on-year growth […]
Tim Rentowl, VP Product Management at Avolin, looks at how e-commerce businesses can develop quality content to boost sales. With behemoths like Amazon dominating the market, when it comes to e-commerce sites, retailers are looking to powerful online tools to help them claw back some market share. One of the most powerful weapons online retailers […]
Tim Rentowl, Vice President of Product Management, examines how AI can deliver real value to e-commerce strategies. While it hasn’t yet reached the outlandish Hollywood depictions, AI has definitely gone mainstream. For many retailers, AI is working hard behind the scenes, transforming businesses and delivering tangible value. With its potential to harness both big and […]
Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely spending more and more to drive traffic to your site. You can’t let that big investment in advertising fizzle with diminishing ROI. Good […]
The pressure is on for retail businesses to deliver on big sales growth expectations. That’s in the face of slow consumer spending growth combined with the tectonic shift in traditional retail channels. You need to turn more shoppers into buyers. You can’t afford for your investment to bring more shoppers in the door or onto […]
E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]
Just as in brick-and-mortar stores, the importance of designing your online site to sell most effectively can’t be overstated. Building online merchandising equivalents of in-store experiences promises that shoppers will not only find what they came to your site to find, but will discover products they didn’t even know they wanted, until you showed them. […]
Dozens of e-commerce companies, thought leaders and SLI partners convened this fall at Carnegie Hall in New York City for our third annual SLI Connect event. During packed presentations and breakout sessions the group tackled many issues and opportunities for online retailers today. Among the over-arching themes were strategies to compete with Amazon, ways to […]
Evidence from 2015 suggests that record-breaking numbers of holiday shoppers will make their 2016 purchases online. (Click here to Master 2015 Holiday Trends to Clinch 2016 Holiday Sales.) Trends show a steady shift from the majority of online purchases being made from a desktop to more purchases being made on mobile devices. While computers still […]
There’s no contest: 2017 will be “The Year of Personalization,” and now we have some direct insight to back up this claim. A recent survey distributed to all retailers attending SLI Connect NYC revealed all but one retailer at the show chose “personalization and relevance” as the top trend impacting e-commerce in the next year. […]