Kidrobot is one of those brands that people love to Like – it’s common for a single Kidrobot post to receive more than 1,000 Likes on Instagram, YouTube, Facebook or Twitter. As the retailer’s popularity has expanded for its mustache-sporting Labbits, paint-it-yourself MUNNYs and other popular art toys, so has the company’s need to connect […]
In my last blog regarding usability, I detailed some of the design features and functionality that make eCommerce user-friendly for an older demographic. The important features to optimize site search and navigation for the 65 and older user contrasts considerably with today’s youngest set of shoppers. These digital natives, ages 12-17 years old, are comfortable […]
There’s been a lot of talk the past couple of week’s about Facebook’s new Graph Search which most think is long overdue. While Graph Search – currently still in limited beta – has an interesting and perhaps compelling approach to search, we in the e-commerce search sphere got the end-user experience down a long time ago. You […]
In my last blog, I mentioned that creating content that drives high user engagement is essential to compete in the new online commerce landscape. Online shopping is more social than ever before. I’m not just talking about “Like” or “Pin It” buttons for easy sharing (though they definitely help), but also features that create an […]
The web was buzzing last week with news of the Facebook IPO. Much of the news seemed to focus around Mark Zuckerberg’s net worth and the new crop of millionaires that will be made out of Facebook employees. Silicon Valley exotic car dealers and real estate agents have probably been lined up outside Facebook HQ […]