SLI Systems Data Reveal Boxing Day Shopping Begins Christmas Night
SYDNEY – 8 January 2015 – Boxing Day has long been a key opportunity for e-tailers to draw in online bargain hunters, but new data from SLI Systems (SLI.NZ), a worldwide e-commerce acceleration provider for mid-to-large Internet retailers and business-to-business sites worldwide, show that Boxing Day shoppers are now starting their search for sales as early as Christmas night.
The data, which are from over 20 million site searches on approximately 100 Australian customer sites over the month of December, show that there were peaks in online shopping activity at 8:00 p.m. AEDT on Christmas Day and 10:00 a.m. on Boxing Day. Boxing Day exhibited 49.6 percent more activity than Christmas Day[us_single_image image=”5791″ align=”center”]“Traditionally Australians have waited until the morning of Boxing Day to pick up a bargain in the post-Christmas sales, but our data show a trend which this year saw significant online activity on Christmas Day, peaking at 8:00 p.m. Savvy online retailers should take advantage of this unexploited opportunity,” said Mark Brixton, regional director APAC, SLI Systems.
SLI Systems, a cloud-based site search provider with national retail clients such as Dick Smith, Glue Store, Terry White Chemists and SurfStitch, suggests that this new trend is an ideal opportunity for online retailers to get ahead of their competitors by starting online promotions earlier than usual.
Despite the interesting peak on Christmas evening, Boxing Day remains the unrivaled key shopping period for online bargain hunters. In fact Boxing Day page views were 66 percent higher than the average across the month of December.
About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit www.sli-systems.com.