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Merchandising for E-commerce Sites

Merchandising is at the heart of any great retailing experience. Providing customers with a shopping experience that presents your products in the best way possible is critical to retail success. SLI’s comprehensive merchandising features allow brand managers to easily promote, cross-sell and highlight specific brands or products via our intuitive console.

  • Promote the products you want to highlight based on a set of ordering rules
  • Define custom redirects for specific high-use search queries to skip a search results page and redirect to a specific content page
  • Place banners promoting products, sales, brands, etc. on search and navigation pages

Powerful Merchandising That Drives Sales
SLI’s search and merchandising features help increase average cart size, profit margins and overall conversion rates by featuring the right products or promotions at the right time. Features such as synonyms, tuning rules and banners improve visitors’ ability to find what they are looking for and give brand managers the flexibility to strategically promote certain products.

Page Redirects
With SLI’s merchandising console, it’s easy to redirect customers to dedicated content pages when particular terms are searched. Those landing pages can be used for email and pay-per-click advertising campaigns, and can be tracked in Google Analytics to gauge the success of the campaign.

Analytics to Drive Your Business Success
SLI’s reporting console displays shopper behavior data in both big-picture and granular reports, so you can easily track campaigns, see which keyword searches are trending, plan promotions and aid pay-per-click advertising programs. This information helps you understand how customers engage with your site, and provides the knowledge you need to plan and monitor the success of future marketing campaigns.

Merchandising “No Results Found”
Ever search for a product and find “no results”? Instead of taking your customers to a dead end, show customers popular or on-sale products on the "No Results Found" page.

Download the Merchandising White Paper.