Guest Post by Susan Aldrich of Patricia Seybold Group Every few years, Internet privacy becomes a hot issue. It’s hot now, and many marketers are concerned that regulation or even legislation could ensue. Europe has new regulations on privacy and specifically cookies, which unsurprisingly were diluted in the implementation phase. The specter of USA regulations […]
In my last blog, I mentioned that creating content that drives high user engagement is essential to compete in the new online commerce landscape. Online shopping is more social than ever before. I’m not just talking about “Like” or “Pin It” buttons for easy sharing (though they definitely help), but also features that create an […]
The online shopping experience is more helpful for consumers than ever before. That’s because for any retailer, the question now isn’t whether they’re online, but how easy it is for customers to find what they want and make an informed decision. We’re continuing to see growth of video and other high engagement content such as […]
Here’s our infographic from our 2013 eCommerce survey results, showing top resolutions and goals for online retailers in the New Year. You can find the full results of our 2013 survey here.
Happy New Year! As I was finishing up my shopping this season, I got to thinking – wouldn’t it be nice to more easily choose the perfect gift for all of my friends and family? To spend less time searching through countless products and instead see the most unexpected and interesting pieces that you’d never expect, […]