We talk a lot on this blog about how site search can help retailers improve conversions, merchandise products better and increase average order value. Some retailers have also launched new successful product lines using site search. Because of keywords that kept popping up, that were different from what visitors normally search for, our online retail […]
If there is one key takeaway from the Internet Retailer Web Design and Usability Conference, it’s that eCommerce sites must be responsive to the increased sophistication of customers by offering better user journeys, more helpful features and creating safe, more satisfying experiences that meet or exceed customers’ expectations. Kevin Metz, VP of e-commerce for Caché […]
Practical Ecommerce magazine recently listed five ways to enhance your site for a smoother, more optimized tablet experience. They tackled many issues to optimize page load times, such as using “lightweight, beautiful images,” replacing graphics with CSS where appropriate, and optimizing the site for faster loading times. They also suggest using techniques to improve viewing and interacting […]
Join us at the Internet Retailer Web Design & Usability Conference next week in Orlando. We’re talking usability and web design next week. Ryan Hennig from Miles Kimball is doing a presentation on Feb 12 at 9:00 am on the Top 10 Usabilty Challenges. Shaun Ryan, SLI Systems CEO and Kevin Metz VP of e-commerce at […]
There’s been a lot of talk the past couple of week’s about Facebook’s new Graph Search which most think is long overdue. While Graph Search – currently still in limited beta – has an interesting and perhaps compelling approach to search, we in the e-commerce search sphere got the end-user experience down a long time ago. You […]
Does it really come as a surprise that eCommerce purchases on tablets is outpacing smartphones? No, probably not. Though they share the same mobility and ease of use as smartphones, tablets are a natural fit for online browsing with larger screens and better displays that mimic the catalog experience but add much richer functionality. Going […]
In “brick and mortar” stores, we rely on product design and packaging, product placement such as shelf locations or end caps, and discount signs to help draw shoppers’ eyes to special deals or items we want them to see. In online shopping, we use different techniques and features to create an equivalent merchandising experience that […]
In part 1 of this series, I discussed our new study of the fashion industry and how apparel, beauty and accessories brands are pushing the envelope on search and merchandising. Today I’ll show you a few specific examples that demonstrate how these brands are delivering a richer, more engaging experience online – and how you […]
The fashion and beauty industries lead the way in eCommerce with innovative features and web design that are fun, modern and most importantly, useful. The customer experience has been thoroughly considered as retailers seek to mimic the in-store experience. You’ll learn firsthand from two apparel retailers what it takes to create a dynamic site that […]
We just released the results of a recent study we conducted among several fashion, accessories, and beauty sites, about how they approach the online user experience (download it here). Understanding that fashion and apparel brands tend to be on the cutting-edge of merchandising their products and delivering a more high-touch experience on the web, we […]