The relevance of the search results is critical to helping your visitors find the products they are looking for quickly, as well as keeping them browsing to increase the order values.
Last week, Mark Brixton, Country Manager for Australia, sat down with Phil Dobbie from BNET Australia to discuss 10 things ecommerce sites can do to keep their site search performing efficiently. Mark explains that site search accounts for 30-40% of a site’s revenue so there’s a huge benefit to making search a priority. Mark also highlighted the fact that etailers should be continuously monitoring their analytics to understand visitors’ behavior on the site and particularly within the search. You can listen to all of Mark’s tips on the BNET site: http://www.bnetau.com.au/blog/aussierules/10-ways-to-improve-your-on-site-search-btalk/8381.
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