For a Successful B2B Site, Take Advice from B2C

The business-to-business industry is rarely considered glamorous. But don’t let its reputation fool you. Think of the almost-invisible wallflower who shows up to prom transformed and looking like a knockout. That’s B2B, and based on the numbers, it should stand for Big and Beautiful. With more B2B buyers expecting to find what they need online, […]

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The New Rules for Back to School

“Don’t you love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.” —You’ve Got Mail The time-honored tradition of buying new clothes, shoes, backpacks, pencils and notebooks in anticipation of the school year is a […]

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After Mobilegeddon, Focus on Site Search for Mobile-Friendliness

Mobile commerce is exploding! The majority of traffic to e-commerce stores is coming from mobile devices (Shopify 2014) and mobile commerce is growing three times faster than overall e-commerce. In its “Spotlight on Modern Retail 2015,” NRF found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent! Well aware […]

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Top 30 E-commerce Countries Include 7 in Americas

It’s big news that the U.S. leapfrogged to the number one spot in the A.T. Kearney 2015 Global E-commerce Index this week. But don’t miss the fact that the Americas as a whole took seven of the top 30 spots with Mexico making the list for the first time. The Global E-commerce Index ranks the […]

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For SEO, Check Off Mobile-Optimized Site Search (By Apr 21!)

Now that more than half of all time spent shopping online is done via mobile devices, mobile commerce is growing three times faster than overall e-commerce. In its “Spotlight on Modern Retail 2015,” NRF found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent! To meet […]

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Is your Site Mobile & Tablet Ready for the Holidays?

With the holiday shopping season upon us, eTailers everywhere are spending time to make sure site visitors have the best experience possible when browsing their sites. Positive shopping experiences result in more conversions, higher AOV (average order values) and return customers. With much of the focus still placed on desktop sites, many online retailers are […]

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Give your Mobile Shoppers What they Want

Sasha Butkovich is Senior Writer for Ecommerce Outtakes and a guest blogger for SLI’s Site Search Today. In case you haven’t noticed, I’ll say the obvious: mobile eCommerce is growing like crazy. Mobile and tablet sales continue to increase as a proportion of total online sales, surpassing desktop according to reports. But retailers looking to […]

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