Danny Sullivan leaving search engine watch
Danny Sullivan announced that he was leaving search engine watch this week. The main reason was that Incisive Media, the owner weren't letting him share in the wealth he was creating for them. This is a major blow for Incisive because, although Danny has built up a great team he is the soul of Search [...]
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Merchandising noise
There has been a lot of noise recently from our competitors about merchandising. We see it in their marketing and we hear it from our prospective customers. Our competitors are saying that they offer merchandising controls and we don't. I have found this to be an interesting exercise and I must admit initially I was [...]
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Conversion rates for broad match vs exact match
Google and the other search engines allow you to specify different matching options in paid search campaigns. I would like to share some data we have collected on the different conversion rates. When people discuss these matching options they consistently say that you'll get more traffic from broad match than exact match but you'll get [...]
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Internet Retailer 2006
It's been a while since my last post. I've been busy travelling and trying to get on top of things since I got back. Part of my travels included the Internet Retailer show in Chicago. We went to this show last year and it was great. This year it was best show we've ever had. [...]
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On-line shopping, off-line buying
A recent Nieslen report concluded that shoppers are been driven to brick and mortar stores through search. This makes sense and many of our customers have said that they see the same thing happening: people will use their online store to decide what they want, then go to their local store to make the purchase. [...]
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It's conference season
We're busy at SLI. We've got 6 events on over the next few weeks. We currently have two shows on at the same time: Annual Catalog Conference in Chicago and Internet World in London. Next week we've got the Novator Client Summit in Toronto, Canada and the South Florida Interactive Marketing Association networking cruise. Shortly [...]
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