Will Google suggest mess up referral stats?
Last week it was announced that Google’s search suggestion feature is being updated. The major changes are: You will see results and ads in the suggestions, along with the keyword suggestions (it looks like only one result and ad at any time) The suggestion feature will be rolled out to the standard search results page […]
Interview with Ian MacDonald from Century Novelty
We will be at the SMX Sydney conference in Australia this week. To find our more about the event check out http://www.searchmarketingexpo.com.au/.
Yesterday we released a podcast interview with our customer Ian MacDonald from Century Novelty. During this interview Ian talks about how he started off as a stock boy while he was at school and is now General Manager. Century Novelty started with a physical store in 1951 but is now is exclusively online. Focusing […]
Lighting by Gregory Sees Sales Light Up with SLI
Today we announced that Jelly Belly are using SLI’s Learning search and Site Champion. We’ve also released an interview with Jason Marrone, Jelly Belly’s e-commerce marketing manager. The interview was fun and informative. It made me hungry talking about all their candy. It was really interesting to hear about one of their most successful promotions that […]
Mining your site search
Last week we announced that Lighting by Gregory, one of the largest lighting and ceiling fan distributors in the U.S., has seen some impressive results from using our Learning Search site search and Site Champion user-generated SEO solutions. In fact, they’ve seen a 40% increase in their online conversion rate since deploying our technology. With […]
Marketing Sherpa Search Marketing Report
I spotted this post touting the benefits of mining your site search. It’s a point I’ve made before but it’s valuable and worth repeating – your site search logs are a fantastic source for keyword research. It’s worth looking at these to get keyword lists for PPC & SEO. And you should be looking at […]
Marketing Sherpa released a Search Marketing report today. It contains some interesting information about search marketing but - also, a lot of information about internal search (aka site search). Some points worth noting: Analyzing internal site search terms was one of the most popular keyword research techniques identified for search marketing. One survey greatly emphasised [...]