This holiday season is looking good for online retailers, and interesting new trends are emerging in the eCommerce space for mobile and social media. Increasingly, shoppers are finding products and comparing them through social media and smartphones. As numbers from eMarketer suggest, smartphones are now being used by 61 percent of consumers to research products while […]
Many of you were probably at IRCE a few weeks ago, but even if you weren’t – we want to share with you some of the insights we gained from the industry’s biggest, and perhaps most important, event. While there wasn’t much focus on completely new trends, the trends that we’ve been talking about for […]
Lots of online retailers incorporate personalization into different aspects of their websites to give customers a more intimate and familiar shopping experience. Did you know you can also personalize your site search? Some of our customers are doing interesting things in this area that might work well on your site too, as described below. Search […]
With the skyrocketing growth of Pinterest I’ve been on the hunt to identify all of the ways online retailers can use Pinterest to grow their business. I found countless articles and blogs with dozens of great tips. As I thought about why people use Pinterest, the idea of Speed Pinning came to me. For those […]
The web was buzzing last week with news of the Facebook IPO. Much of the news seemed to focus around Mark Zuckerberg’s net worth and the new crop of millionaires that will be made out of Facebook employees. Silicon Valley exotic car dealers and real estate agents have probably been lined up outside Facebook HQ […]
Retailers are collecting an amazing amount of priceless content from their customers comments on social networking sites like Facebook. Unfortunately, much of this great content only reaches a limited audience because of how social media works. For the most part, people only see what others are talking about right now. It is a fast flowing […]
How about sharing your thoughts on what 2012 will bring? I’ll start – While 2011 could be called the year eRetailers got interested in mobile and social media, 2012 will likely be the year of the tablet, and … more social media. As retailers begin to understand how people search, shop, and consume content on […]
Did Mobile Commerce Really Drive the Growth in eCommerce Holiday Sales? Like I said in my previous blog: This Holiday season was great. According to IBM, who produces two benchmark reports tracking online sales for Black Friday and Cyber Monday, sales increased 33% over 2010 says. And it would seem that we all skipped the […]
The process of prepping your online storefront for holiday shoppers begins earlier every year – but there’s still time for last-minute “quick hits” that can help boost conversions and encourage shoppers to browse (and shop) longer on your site. Along with FitForCommerce, we’re presenting several of these quick-hit ideas in a free webinar on Wednesday, […]
At 4:30am on Saturday morning Christchurch, New Zealand was hit by a 7.1 magnitude earthquake. This is the location of our New Zealand office. Amazingly no one in the city was killed and there were very few injuries, despite there being widespread damage. Our staff are all well and, with one exception, have escaped major […]