It’s only been a year and a half since we last revised the Big Book of Site Search Tips. But as the speed of innovation for eCommerce increases, we found there were just too many new things we needed to include. What kinds of things? Well, for one we found that mobile shopping has come […]
With the holiday shopping season upon us, eTailers everywhere are spending time to make sure site visitors have the best experience possible when browsing their sites. Positive shopping experiences result in more conversions, higher AOV (average order values) and return customers. With much of the focus still placed on desktop sites, many online retailers are […]
If site search is one of your upcoming high priority projects, then you know that 43% of visitors on a website conduct a search (Marketing Sherpa). If search is not one of your projects, then you should know that you are missing out on that percentage of your visitors who are three times more likely […]
As consumers, it seems the more technology-savvy we become, the more impatient we also become. Once we catch a glimpse of what it’s like to have an amazing customer experience, we expect other sites to rapidly adopt the latest technology and best practices to meet the latest standard of excellence. This is certainly the case […]
In my last blog regarding usability, I detailed some of the design features and functionality that make eCommerce user-friendly for an older demographic. The important features to optimize site search and navigation for the 65 and older user contrasts considerably with today’s youngest set of shoppers. These digital natives, ages 12-17 years old, are comfortable […]
The race is on for websites to offer as engaging a customer experience as possible – through fast and relevant site search, multimedia content, customer reviews and other tactics designed to keep visitors on the site longer. Along with raising the bar on the customer experience comes the need to serve visitors early in the […]
We have just released an interview with the CEO and founder of our partner DMinSITE, Larry Kavanagh. Larry talks about their SaaS ecommerce platform for catalogers and the experience they have gained from the 78 sites that they run. This includes information about improvements they made to the checkout process of one of their customers […]
I came across this interesting research by Lauren Freedman of the e-tailing Group: The Customer is in Control (note: you do need to sign up to access this but it is free). This poll of 1300 consumers contains lots of useful information for retailers. The most relevant for us is that 83% of those polled […]