When you measure the success of your e-commerce site, one KPI stands out above the rest: conversion rate. Conversion rate is the percentage of your site visitors who take some sort of desired action, such as make a purchase.
Your e-commerce conversion rate depends on a variety of factors, including whether your site:
- Is optimized for mobile
- Uses advanced site search
- Offers product recommendations
- Has a quick and easy checkout process
Are you doing everything you can to maximize your conversion rate through an unforgettable online shopping experience? Take this short quiz, and let us take a guess!