We recently posted an interview with Braden Hoeppneer from Coastal Contacts. One of the coolest things I found out from Braden is way they’re using social media to sell glasses (a relatively new product line for them). They have a virtual mirror application that lets you up upload a photo and see what the glasses will look like on you. You can then share the images and get feedback from your friends on the glasses. In some ways this is actually an improvement to the in-store shopping experience because you can get input from friends who aren’t shopping with you. Additionally, each time someone shares the virtual mirror images it acts as an ad for coastal contacts, drawing more people to the site. Very cool! Braden shares plenty of other experiences in the interview. I’m sure you’ll find it interesting.