We posted this interview with Jeff Zwelling from YLighting just before Christmas but I was a little busy and did not get a chance to blog about it. Jeff is very entrepreneurial – he co-founded Ylighting and is currently working on an opportunity he sees to improve analytics for ecommerce. I’m sure you’ll find it enlightening :-).
Jeff discusses an print advertising campaign he is proud of called Life Illuminated. I’ve uploaded a copy of the Life Illuminated ads so you can take a look at them.
Jeff mentioned a Yahoo group that he has found to be a valuable resource. I’m pretty sure it’s called Web Advertising Roundtable. It is a retailers only group – so you aren’t hassled by any annoying vendors (like me).