SLI Systems is now part of Avolin
Like many, I wasn’t planning on a shopping spree this week, but now I feel it’s unavoidable. I started making a mental wish list as soon as I heard Amazon’s Prime Day described as “more deals than Black Friday.” Now with Walmart and others joining the frenzy, Wednesday will be a must-not-miss shopping day. Just […]
Amazon’s practice of misleading customers with search results is again on trial, after the 9th Circuit U.S. Court of Appeals overturned a lower court ruling on a trademark infringement suit by Multi Time Machine, Inc. (MTM). MTM charged Amazon with infringing on its trademark by creating “a likelihood of confusion” when customers search Amazon for […]
The U.S. Supreme Court opened a new opportunity for merchandising on Friday, June 26. Whether or not you agree with the 5-4 decision making same-sex marriage legal in all 50 states, it’s undeniable that it’s a prime marketing opportunity for retailers. Earlier this week, Multichannel Merchant published more than 20 examples of “How E-commerce Responded […]
Summer is officially here. But before your shoppers can splash in the pool or lounge on the beach, there is one necessary item of attire that must be purchased – a bathing suit. Is there anything quite like bathing suit shopping? Or should I say, is there anything quite like purchasing undergarments to wear in […]
There is a compelling correlation between well-ranking webpages and them having user friendly URLs. Therefore, improving your site’s URLs is one of many simple ways you can optimize your SEO. Just follow these guidelines: Identify the Top Keywords to Use – In the actual URL, use keywords that summarize the topic and content of the […]
SLI has been at every IRCE for the past 11 years, but this year was especially exciting as we hosted a live podcast from our booth, over-packed a room at Lawry’s for an invitation-only retailer dinner, revealed our latest merchandising solution and shared cocktails and e-commerce tips among many new friends, as well as existing […]
We’re excited to announce the launch of SLI Landing Page Creator™, which offers new enhancements for merchandisers to speed the path to purchase through targeted landing pages. Landing Page Creator completes the SLI Merchandising suite with the ability to build and customize content to include handpicked products and integrated banners or visual, editorial-style pages. We […]
This is the first post of a blog series on how to improve SEO on your e-commerce site, so it makes sense to start with the basics: some main SEO terms and descriptions of various SEO disciplines. If SEO is what you do for a living, you’ll know these inside and out. But for those […]
As a retail executive or e-commerce professional, your goal is to produce more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert. Search Engine Optimization (SEO) is just one practice out of many in your tool belt. Unless SEO is your full-time job, it’s […]
You found your niche in the lucrative (albeit lackluster) world of B2B e-commerce. It’s been great. Your clients don’t need anything fancy, you say. You can hum along with a website that walked right out of 2008 and it doesn’t matter. Because really, your customers aren’t here to shop (not in the traditional, show-me-something-pretty way). […]