Lovehoney Sees Extraordinary Value in Site Search; Launches World’s only Official “50 Shades of Grey Product Line” Based on Keyword Reporting Data

SLI Systems’ Industry-leading Site Search Helps UK’s #1 Online Adult Toy Retailer Identify Early Trend and Visitor Interest in Products Found in Popular Adult Book Series

News Highlights:

  • Lovehoney is UK’s largest online retailer of adult toys – and also wholesales its products worldwide
  • Prominent retailer became aware of “50 Shades of Grey” trend before books became popular by monitoring site search keyword data, and as a result created an exclusive, official line of “50 Shades” products
  • A/B testing of SLI’s Learning Search and Lovehoney’s previous homegrown site search solution showed a 15 percent higher conversion rate for users of SLI’s site search
  • After deploying SLI, Lovehoney now sees a four times greater conversion rate for site search users than for non-site search users, and average revenue per visit is 16.3 percent higher for site search users vs. non-site search users

LONDON, UK – February 19, 2013 SLI Systems ( today announced that Lovehoney, the UK’s largest online retailer of adult toys and novelties, has successfully launched a new worldwide product line based on the popular “50 Shades of Grey” book series, all because of site search reports that identified a growing trend before the books became a mainstream phenomenon. Lovehoney ( is now the exclusive worldwide distributor of a line of products inspired by the “50 Shades of Grey” book series, which has been a key contributor to the company’s growth.

Lovehoney conducted an A/B test of SLI Learning Search against its previous homegrown search solution. Over a three-month period the online retailer saw a 15 percent higher conversion rate for users of SLI’s Learning Search compared to its previous search solution. With SLI’s full-service Learning Search in place, Lovehoney now sees a conversion rate more than four times higher for site search users over non-site search users. Additionally, Lovehoney also sees average revenue per visit that’s 16.3 percent higher for site search users.

SLI is hosting a free webinar featuring Matthew Curry, head of eCommerce for Lovehoney, on Wed., Feb. 20, 2013, at 11:00am GMT. Registration information is available at


“Were it not for the powerful performance of our site search and the goldmine of data provided in our site search reports, we might have missed out on a significant business opportunity,” said Matthew Curry, head of ecommerce for Lovehoney. “With an advanced site search solution like SLI’s Learning Search in place, combined with the detailed reports it provides and the full-service team of experts working alongside us, we were able to recognise a new category of search terms we hadn’t seen before, which helped us get ahead of the ’50 Shades of Grey’ trend far in advance of our competitors.”

“The business insights hidden in site search data can transform e-commerce businesses like Lovehoney,” said Shaun Ryan, CEO of SLI Systems. “From simple changes such as adding synonyms and misspellings, to uncovering new market opportunities, search data from solutions like Learning Search becomes a strategic business tool.”

Click to Tweet: @SLISystems helps @Lovehoney see 4X conversion rate increase for site search users, launch new line of “50 Shades of Grey” products

About SLI Systems

SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit